0:58
- family
- February 12, 2020
Target ad stops boy and wheelchair in their tracks
His mom couldn't break her son's gaze from the photo.
\"When I posted the photo I knew it was heart warming and had a huge message to us in a very personal way but we didn't realize the world felt the same way,\" Garza Pena said. \"It brings us faith to see the backing we got this from. We hope to educate the world on inclusion and representation because every child needs a role model. \"
Colton has been modeling since 2014 when he was a finalist in a contest for Parents Magazine. Still, children with disabilities are few and far between in advertisements. Garza Pena wants that to change.
\"We want companies to jump on board for more inclusive advertising. These photos need to be everywhere all the time,\" she said. \"People with disabilities need more representation in the community.\"
Robinson agrees. She said the way Oliver is looking at the advertisement featuring Colton is the \"picture perfect\" reason representation and inclusion matter.
\"Children of all abilities and sizes need to be represented.,\" she said. \"I mean, who doesn’t want to look at an ad and see someone that you have something in common with? It’s important for everyone to feel included. It’s just a beautiful thing.\"
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