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- style
- April 22, 2020
Waterless beauty is newest eco-friendly trend
Waterless beauty products use little to no water in their formulation.
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\"It's a great thing to see a trend toward more concentrated and waterless products, so that we can be more conscious of water usage,\" Mia Davis, director of Environmental and Social Responsibility at Credo Beauty, told \"GMA.\"
While it's not a top sustainability trend yet, Davis said the trend has sparked a lot of interest among their consumers.
Without water in their formulation, waterless beauty products help to conserve our water supply.
\"We take water for granted in the United States; we think that we have plenty of it and we tend to waste it,\" Davis said.
Two-thirds of the world's population could face water shortages by 2025, according to the World Wildlife Fund.
View this post on InstagramA post shared by World Wildlife Fund (@world_wildlife) on Feb 20, 2020 at 1:24pm PST
\"Water covers 70% of our planet, and it is easy to think that it will always be plentiful. However, freshwater -- the stuff we drink, bathe in, irrigate our farm fields with -- is incredibly rare,\" the WWF writes on their website.
If you want to go waterless, here's everything you need to know.
Waterless beauty products come in many different forms, from powders to highly concentrated oils.
Products are often more concentrated than their counterparts, which means you're able to use less.
\"Waterless products are efficient in a couple of ways,\" said Davis. \"Not only in conserving water, but really around the carbon footprint.\"
View this post on InstagramA post shared by Shop Miss A Official ⚡️ (@shopmissa) on May 13, 2019 at 3:00pm PDT
Norwitz, whose company is known for their award-winning waterless pressed serums, explained: \"When you are able to use less product without sacrificing efficacy that leads to less packaging, less consumption, less transportation ... all things that have a positive effect on the environment.\"
View this post on InstagramA post shared by mayachiabeauty (@mayachiabeauty) on Sep 10, 2019 at 7:22pm PDT
Another standout in this space is OWA Haircare, which created the first powder shampoo that is activated by water. Simply sprinkle some of the powder into a wet hand and rub to activate.
\"In our shampoo, the concentrated ingredients and formulations without fillers result in less packaging and less waste,\" OWA founder Kailey Bradt told \"GMA.\"
View this post on InstagramA post shared by OWA Haircare (@owahaircare) on Feb 29, 2020 at 7:41am PST
When shopping for new products, always check the ingredients label.
If you want go waterless, avoid products where water is one of the top ingredients.
View this post on InstagramA post shared by Credo Beauty (@credobeauty) on Jan 23, 2020 at 11:00am PST
Credo has a full \"Dirty List\" on their website of ingredients to avoid, including ones banned in Europe but not the United States.
No matter what products you choose, make sure to turn off the faucet in between product applications to conserve water.
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