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Nearly one month later, Infusion Tea has delivered around 1,500 signs in the Orlando area, according to Cowherd.

The effort proved so popular that the business began offering packages featuring a sign, two rolls of toilet paper and tea that can be shipped anywhere in the U.S. They have now sold more than 1,200 of those packages, including sending one to every state, according to Cowherd.

\"PHOTO:
Infusion Tea
PHOTO: Infusion Tea owners Brad and Christin Cowherd from Florida created "tea-p'ing" to keep their small business afloat during COVID-19.
>

The yard signs retail for $25 and the care packages retail for $35.

\"It’s been our COVID miracle,\" he said. \"This really didn’t start as an idea to save our business. We thought we would do 30 or 50 signs in the neighborhood as a nice gesture and they took off.\"

Cowherd said the company's gross sales fell from around $3,500 a day to just $500 a day when restaurants were ordered closed in Florida in March. The success of the \"tea-p'd\" initiative has allowed Cowherd and his wife to rehire their employees and give them close to the same number of hours per week they were working pre-coronavirus.

The initiative is also helping local vendors, like the Orlando sign maker the Cowherds hired to make their yard signs.

\"We keep reordering and he’s like, ‘I don’t know what you’re doing with these but this is insane. Thank you for keeping me in business,'\" said Cowherd. \"So it trickles down.\"

The Cowherds have also made the effort a family affair, bringing their school-age kids in to help with packing and preparing the signs while they are doing virtual learning due to schools being closed.

\"PHOTO:
Infusion Tea
PHOTO: Infusion Tea owners Brad and Christin Cowherd from Florida created "tea-p'ing" to keep their small business afloat during COVID-19.
>

\"School has been impossible with seven kids in the house,\" said Cowherds, whose children range in age from 10 months old to 14 years old. \"We feel like the lessons they’re learning in attitude and being in the business and helping are important so we’re relying a little bit on real-life skills right now.\"

Cowherd, whose business also received a PPP loan from the federal government, said he gets at least one call per day from a recipient of a tea-p'd sign who is in tears expressing their appreciation for the gesture.

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A post shared by infusion tea (@infusion_tea) on Apr 21, 2020 at 10:46am PDT

\"It sounds silly to think that some toilet paper and a bag of tea could do that but I really think it’s the message of someone loves you,\" said Cowherd. \"In this time, to get something that says so-and-so loves you, people are really into it.\"

\"We went through 2007 and 2008 [the financial crisis] and that taught me not to be fearful, just to go into it eyes wide open and your business will tell you what it is that it needs, and in this case, our business told us that everyone needed toilet paper and a way to feel joy in this,\" he added.

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