5:18
- ABC News
- June 5, 2020
Chef's advice for hard-hit, black-owned businesses
Sam Branch and wife Lisa Branch are supporting the cries for social justice.
5:18
The business owners and parents of three young African American daughters told ABC News that they would gladly put the immediate success of their business on hold in the fight for racial justice and end to police brutality.
\"When the pandemic happened we closed shop -- we weren't quite sure what we were going to do because all New York City restaurants had shut down,\" Branch explained. \"Even though we're not a traditional restaurant, people were kind of disappointed because they weren't able to get our stuff anymore.\"
![\"PHOTO:](\"http://a.abcnews.com/images/US/branchpattykitchen_hpEmbed_10x13_384.jpg\")
Branch Patty pivoted to operate out of their commercial kitchen in Long Island City in order to \"offer deliveries, continue to feed people and keep a presence throughout New York City,\" he said. \"It did better for us than the pop up actually,\" his wife added.
View this post on InstagramA post shared by Branchpatty (@branchpattyny) on Apr 18, 2020 at 12:40pm PDT
\"This past weekend, things started changing,\" chef Branch said. \"Things got a little rough, and I noticed how orders weren't coming in at all. I started to get a little worried.\"
\"It wasn't concerning as much as it would've been at any other time,\" Lloyd-Branch said thinking back to operations before the pandemic. \"Because of everything transpiring so quickly and things turning negative in some aspects, it wasn't our major concern. I think people not being focused on being consumers, I think was a rightful distraction. A worthy distraction. It's no problem for us to make that sacrifice, because for us this directly affects our community.\"
\"And our family,\" the father of three added.
![\"PHOTO:](\"http://a.abcnews.com/images/US/samlisabranchfamily_hpEmbed_1x1_384.jpg\")
\"It was important for us to stand in solidarity for those who are protesting for justice because this is also a fight that we would gladly take on,\" she continued.
The pair told ABC News they were unsure if any damage had been sustained by the protests to the pop-up at Artists and Fleas where they set up shop.
View this post on InstagramA post shared by Branchpatty (@branchpattyny) on Dec 21, 2019 at 5:37am PST
\"We're determined to keep going. We want the fight to continue in a constructive, positive way,\" she said of their amplified cry for peaceful protesting and social change. \"We don't want to see the violence and the looting, but we hope that the conversation continues and that it's fruitful and that at the end of this we have reaped some benefits for all of the stuff that people are going through.\"
\"We're going to continue selling to those who want our product, but I think right now the focus is on trying to help our community however we can,\" she explained of Branch Patty's next steps.
![\"PHOTO:](\"http://a.abcnews.com/images/US/carribbeanpatties_hpEmbed_3x2_384.jpg\")
In the wake of all that has transpired following George Floyd's death in Minneapolis police custody, and now the larger Black Lives Matter movement, chef Branch said \"awareness is going to continue -- especially in our diverse communities, because people want to learn more.\"
\"We're sticking together right now, and I believe that we're going to get out of this,\" he added.
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