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The founders of Kitty Kare Beauty have also found ways to be mindful in their marketing efforts to feature women of all shapes and sizes, a factor important to their brand.

\"Throughout our focus group and talks with customers thus far, we've received so much feedback about the different issues they face with removing hair 'down there' and it leaves them feeling uncomfortable, intimidated, and at times insecure,\" said Walcott. \"We want women to feel empowered, embraced, cherished and valued by solving this all too common issue.\"

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