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The team explained that the new store concepts will \"ideally be located within a three to five minute walk from a traditional Starbucks store\" to give customers flexibility to enjoy beverage in our store or on the go.

\"We plan to accelerate the development of over 50 of these stores over the next 12 to 18 months with a view to have several hundred in the U.S. over the next three to five years,\" the team added.

\"PHOTO:
Johnny Louis/Getty Images
PHOTO: A view outside a Starbucks coffee store, July 16, 2020, in Pembroke Pines, Fla.
>

The director of the coffee company explained that data from their third quarter earnings which showed \"customers are adapting their routines\" ultimately prompted Starbucks' decision to start \"accelerating innovative store formats.\"

The company plans to leverage its various store formats \"to create a network of stores in a community,\" Johnson added. \"Think of this as blending highly complementary store formats throughout a community that collectively better serves the expanding and shifting need states of customers in that community.\"

Additionally, Starbucks announced that it will introduce \"a simple handheld device to further increase throughput and improve the customer experience.\"

\"PHOTO:
Justin Sullivan/Getty Images
PHOTO: A customer walks by a Starbucks Coffee store, June 10, 2020, in Corte Madera, Calif.
>

There will also be a new curbside pick-up experience available in 700 to 1,000 locations by the end of this quarter to enable incremental customer visits.

\"Our near-term focus is to recover sales safely and responsibly,\" Johnson said, adding that they have seen firsthand \"the power of integrating physical and digital customer touchpoints to meet customers' growing need for convenience.\"

Based on what our customers have shared with us, this fall Starbucks will update our loyalty program and app to offer more ways to pay and earn Stars towards free beverages, food, and merchandise. Learn more: https://t.co/qSgToCWpoy

— Starbucks News (@StarbucksNews) July 21, 2020

This fall, the brand will also enhance it's app-based loyalty program, Starbucks Rewards, with a new pay-as-you-go option for members in the U.S. and Canada.

Finally, Johnson reiterated that the businesses' \"recovery strategy is working\" and that Starbucks has \"future-proofed\" their model with strategic initiatives for long-term growth in the face of the pandemic.

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