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\"It's a story as old as time: A mother holds onto a special dress she hopes to pass down to her daughter; daughter pines for the day she can 'borrow' said dress from her mother's closet,\" Goop wrote on its website as an introduction to the line. \"The debut G. Label Dress Collection—a seasonal edit of sweet spots and sorbet hues shot on one of GP's dearest friends, Daun Dees, and her four darling daughters in their natural habitat—is truly one for the ages.\"

The G.Label Dress collection features classic silhouettes as well as solid pops of color that all retail roughly between $295 and $595.

Paltrow also shared a video where she speaks with her mother and daughter about skin care and her latest Goopgenes products.

View this post on Instagram

A post shared by Gwyneth Paltrow (@gwynethpaltrow) on Aug 2, 2020 at 7:42am PDT

During the clip, Martin asked her mother and grandmother \"At what age did you feel the prettiest?\"

\"It's definitely a process and I think when you see your face start to change you don't necessarily feel your best self externally,\" said Paltrow. \"But the irony is it's that time in your life when you actually really like yourself and love yourself. So you sort of internally feel really beautiful.\"

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