© 2026 ABC News

In addition to sample rewards, insiders can get Sephora reusable straw sets as well as branded tumblers and mugs.

Another exciting component of this promotional period is that clients shopping in-store can play Sephora's Instant Win Game where one client per day will have the opportunity to win a $100 Sephora gift card.

Also, on Fridays through Sundays, a client can win a Dyson Airwrap Complete Styler, ONE/SIZE by Patrick Starr Mini GO OFF Makeup Dissolving Mist or ONE/SIZE by Patrick Starr Mini GO OFF Juiciest Makeup Remover Wipes.

Sephoroa's Welcome Back Event comes after many stores were closed for months amid COVID-19 and began opening back up in May with new guidelines and safety regulations.

View this post on Instagram

A post shared by 15 Percent Pledge (@15percentpledge) on Jun 10, 2020 at 10:01am PDT

In June, Sephora also became the first big retailer to commit to the 15 Percent Pledge which is a platform that calls on major retailers to dedicate 15% of their shelf space to Black-owned businesses.

","canonicalUrl":"https://abcnews.com/GMA/Style/sephoras-back-sale-loaded-deals-samples-rewards/story?id=72326017","legacySlug":"/style/story/sephoras-back-sale-loaded-deals-samples-rewards-72326017","noIndexNoFollow":false},"publishTime":"16:33","publishDate":"08-12-2020","updatedTime":"21:16","updatedDate":"08-12-2020","socialImage":{"alt":"A Sephora shop stands closed on March 17, 2020 in Santa Monica, Calif.","credit":"Mario Tama/Getty Images, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/sephora-file-gty-ml-200812_1597243199018_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/12/2020 16:33:00 GMT","video":{"live":false,"id":72326017,"headline":"Sephora's Welcome Back Sale: Here's what to know","mediaAssetTitle":"SEPHORA SALE","description":"Promos start rolling out on beauty must-haves Aug. 14.","duration":"1:15","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/07/260724_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["134977845","134871343","134611251"]},"relatedItems":[{"contentType":"video","date":"July 22, 2026","headline":"Malcolm-Jamal Warner's widow sues his mother after drowning death","section":"News","slug":"/video/134977845","id":"134977845","image":{"alt":"VIDEO: Malcolm-Jamal Warner's widow sues his mother after drowning death","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Malcolm-Jamal Warner's widow sues his mother after drowning death","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"July 18, 2026","headline":"New NASA images show Mars in motion","section":"News","slug":"/video/134871343","id":"134871343","image":{"alt":"VIDEO: New NASA images show Mars in motion","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: New NASA images show Mars in motion","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260718_gma_play_mars3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"July 9, 2026","headline":"Family speaks out after man died in ICE shooting in Texas","section":"News","slug":"/video/134611251","id":"134611251","image":{"alt":"VIDEO: Family speaks out after man died in ICE shooting in Texas","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Family speaks out after man died in ICE shooting in Texas","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260709_gma_quinones_ice1_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Sephora's Welcome Back Sale: Here's what to know","description":"Promos start rolling out on beauty must-haves Aug. 14.","duration":"1:15","uploadDate":"08-12-2020","publication":"08-12-2020","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/07/260724_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/07/260724_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/sephoras-back-sale-loaded-deals-samples-rewards-72326017"}},"playlist":[{"id":"134959102","contentType":"story","section":"news"},{"id":"134926667","contentType":"story","section":"news"},{"id":"134910526","contentType":"story","section":"news"},{"id":"134846473","contentType":"story","section":"news"},{"id":"134848966","contentType":"story","section":"news"},{"id":"134761751","contentType":"story","section":"news"},{"id":"134787741","contentType":"story","section":"news"},{"id":"134782596","contentType":"story","section":"news"},{"id":"134741027","contentType":"story","section":"news"},{"id":"134751717","contentType":"story","section":"news"},{"id":"134708317","contentType":"story","section":"news"},{"id":"134548164","contentType":"story","section":"news"},{"id":"134542058","contentType":"story","section":"news"},{"id":"134416060","contentType":"story","section":"news"},{"id":"134443994","contentType":"story","section":"news"},{"id":"134406623","contentType":"story","section":"news"},{"id":"134358132","contentType":"story","section":"news"},{"id":"134353508","contentType":"story","section":"news"},{"id":"134335187","contentType":"story","section":"news"},{"id":"134334942","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Sephora's Welcome Back Sale: Here's what to know","pubTime":"12:33","pubDate":"08-12-2020","modTime":"17:16","modDate":"08-12-2020","taxonomyTags":"none","id":72326017,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Sephora's Welcome Back Sale: Here's what to know","mediaAssetTitle":"SEPHORA SALE","videoId":72326017,"mediaOnPage":"video","legacySlug":"/style/story/sephoras-back-sale-loaded-deals-samples-rewards-72326017"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/72326017","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/72326017","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};