In addition to sample rewards, insiders can get Sephora reusable straw sets as well as branded tumblers and mugs.

Another exciting component of this promotional period is that clients shopping in-store can play Sephora's Instant Win Game where one client per day will have the opportunity to win a $100 Sephora gift card.

Also, on Fridays through Sundays, a client can win a Dyson Airwrap Complete Styler, ONE/SIZE by Patrick Starr Mini GO OFF Makeup Dissolving Mist or ONE/SIZE by Patrick Starr Mini GO OFF Juiciest Makeup Remover Wipes.

Sephoroa's Welcome Back Event comes after many stores were closed for months amid COVID-19 and began opening back up in May with new guidelines and safety regulations.

View this post on Instagram

A post shared by 15 Percent Pledge (@15percentpledge) on Jun 10, 2020 at 10:01am PDT

In June, Sephora also became the first big retailer to commit to the 15 Percent Pledge which is a platform that calls on major retailers to dedicate 15% of their shelf space to Black-owned businesses.

","canonicalUrl":"https://abcnews.com/GMA/Style/sephoras-back-sale-loaded-deals-samples-rewards/story?id=72326017","legacySlug":"/style/story/sephoras-back-sale-loaded-deals-samples-rewards-72326017","noIndexNoFollow":false},"publishTime":"16:33","publishDate":"08-12-2020","updatedTime":"21:16","updatedDate":"08-12-2020","socialImage":{"alt":"A Sephora shop stands closed on March 17, 2020 in Santa Monica, Calif.","credit":"Mario Tama/Getty Images, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/sephora-file-gty-ml-200812_1597243199018_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/12/2020 16:33:00 GMT","video":{"live":false,"id":72326017,"headline":"Sephora's Welcome Back Sale: Here's what to know","mediaAssetTitle":"SEPHORA SALE","description":"Promos start rolling out on beauty must-haves Aug. 14.","duration":"1:18","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/09/260921_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["136644484","136522197","136167797"]},"relatedItems":[{"contentType":"video","date":"September 22, 2026","headline":"Attorney for man shot in ICE confrontation speaks out","section":"News","slug":"/video/136644484","id":"136644484","image":{"alt":"VIDEO: Attorney for man shot in ICE confrontation speaks out","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Attorney for man shot in ICE confrontation speaks out","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 17, 2026","headline":"Travis Kelce victimized by Ponzi scheme, prosecutor says","section":"News","slug":"/video/136522197","id":"136522197","image":{"alt":"VIDEO: Travis Kelce victimized by Ponzi scheme, prosecutor says","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Travis Kelce victimized by Ponzi scheme, prosecutor says","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 3, 2026","headline":"Staffer injured, gunman dead in shooting at VA elementary school ","section":"News","slug":"/video/136167797","id":"136167797","image":{"alt":"VIDEO: Thomas VA. Shooting","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Thomas VA. Shooting","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Sephora's Welcome Back Sale: Here's what to know","description":"Promos start rolling out on beauty must-haves Aug. 14.","duration":"1:18","uploadDate":"08-12-2020","publication":"08-12-2020","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/09/260921_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/09/260921_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/sephoras-back-sale-loaded-deals-samples-rewards-72326017"}},"playlist":[{"id":"136644492","contentType":"story","section":"news"},{"id":"136623234","contentType":"story","section":"news"},{"id":"136614308","contentType":"story","section":"news"},{"id":"136605272","contentType":"story","section":"news"},{"id":"136553132","contentType":"story","section":"news"},{"id":"136553226","contentType":"story","section":"news"},{"id":"136557362","contentType":"story","section":"news"},{"id":"136480407","contentType":"story","section":"news"},{"id":"136499152","contentType":"story","section":"news"},{"id":"136340119","contentType":"story","section":"news"},{"id":"136351654","contentType":"story","section":"news"},{"id":"136345786","contentType":"story","section":"news"},{"id":"136309285","contentType":"story","section":"news"},{"id":"136312798","contentType":"story","section":"news"},{"id":"136301180","contentType":"story","section":"news"},{"id":"136298965","contentType":"story","section":"news"},{"id":"136281904","contentType":"story","section":"news"},{"id":"136272199","contentType":"story","section":"news"},{"id":"136258585","contentType":"story","section":"news"},{"id":"136253720","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Sephora's Welcome Back Sale: Here's what to know","pubTime":"12:33","pubDate":"08-12-2020","modTime":"17:16","modDate":"08-12-2020","taxonomyTags":"none","id":72326017,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Sephora's Welcome Back Sale: Here's what to know","mediaAssetTitle":"SEPHORA SALE","videoId":72326017,"mediaOnPage":"video","legacySlug":"/style/story/sephoras-back-sale-loaded-deals-samples-rewards-72326017"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/72326017","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/72326017","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};