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The company is also expanding its commitment to small business selling partners by offering Prime members a $10 credit to use on Prime Day when they spend $10 on items sold by select businesses in Amazon's store. An additional $100 million is also being spent by Amazon on activities that will help further promote and increase sales for these businesses.

\"In the midst of an unprecedented year, we're committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,\" said Amazon CEO Worldwide Consumer Jeff Wilke in a statement.

He continued, \"This year's Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes -- and to have more time to spend with their families and friends throughout the season.\"

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A post shared by Amazon (@amazon) on Mar 27, 2020 at 8:16am PDT

Shoppers will also have more exposure to small business sellers through the visibility of curated collections as well as appearances directly from business owners on Amazon Live throughout Prime Day.

\"In such an unsettled economy, we've actually been able to grow our sales with Amazon, allowing us to pay our employees more and pivot quickly when supply chain shortages struck,\" said Colleen Sundlie, owner of Date Lady in Springfield, Missouri, in a statement. \"Selling online has helped us stay connected with customers and continue growing our small business despite the challenging times.\"

Another added bonus is that Prime members will be given early access to shop deals on Amazon devices, music, Kindle books, fashion, home items and much more leading up to Prime Day.

Standout discounts include up to 30% off select styles from designer brands such as Calvin Klein and Alo Yoga as well as up to 20% off furniture brands such as Nathan James and Modway.

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A post shared by Amazon Fashion (@amazonfashion) on Sep 16, 2020 at 12:01pm PDT

In addition to Amazon's upcoming Prime Day, the company announced that it will be hiring 100,00 additional full-time and part-time employees in the U.S. and Canada earlier this month.

The retailer is also opening 100 new operations buildings and fulfillment centers as well as other related sites this month.

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