1:18
- ABC News
- October 14, 2020
Scrubs brand comes under fire for 'insensitive' ad
The ad showed a DO reading a "Medical Terminology for Dummies" book upside down.
On Wednesday, the brand apologized again in a longer social media post. \"It's clear we have a lot to improve on and we have a lot of trust to earn back,\" the company said, noting that changes going forward include a \"more robust approval process\" with its internal content team and having health care professionals provide feedback at shoots.
Dr. Stephanie Markle, D.O., M.P.H., an intensive care unit doctor and surgeon in Kalamazoo, Michigan, told ABC News that the \"blatantly misogynistic\" ad has angered many in the medical community. Markle said the ad is particularly harmful as someone who experiences sexism and has to \"constantly validate\" herself as a female physician.
\"I have to explain to people multiple times: I'm not the nurse, I'm not the dietitian, I'm not the janitor,\" she said.
Female doctors also tend to make less than men, she noted. Male primary care physicians make about 25% more than their female counterparts, according to Medscape. Among specialists, they make 31% more, it found.
\"The sexism is still so prevalent that this was such a slap to the face,\" Markle said.
DOs are fully licensed physicians who take a more holistic approach to medicine, compared to medical doctors. Dr. Miranda Rosenberg, a resident in the ABC News Medical Unit, said the ad was particularly insensitive \"especially after so many doctors have sacrificed so much to take care of patients during the COVID pandemic.\"
\"There's nothing dummy about the minimum seven years of postgraduate training doctors, both MDs and DOs, go through before practicing independently,\" Rosenberg said.
Brenna Hohl, a current DO student, told ABC News she found the ad \"extremely disrespectful towards any woman working in the health care field.\"
\"In the midst of a pandemic, we should be supporting and building up our health care workers, not bringing them down like this,\" she said.
One doctor, a brand ambassador for the apparel company, was more forgiving in the ad's aftermath.
\"Yes, hold them accountable as we should with our colleagues,\" Dr. Michelle Nguyen Maneevese, a vascular and interventional radiologist, said in an Instagram post. \"I understand the hurt, outrage, and disappointment and I wholeheartedly respect all of the reactions to the video but please, give them the chance to learn and grow. Remember that it is their mission to serve us as health care.\"
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