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Updated safety measures and in-store shopping experiences

To keep shoppers safe, several retailers have made big changes to protect customers who choose to shop in-store.

Target announced new technology Thursday that will allow guests to skip waiting in line. The retailer is also offering contactless self-checkout, over 8,000 additional parking spots for contactless drive-up services and contactless same-day fulfillment options.

\"You can actually reserve your spot in line,\" Palmer said. \"You can check ahead of time. And if there is a line, you'll be notified. So you don't show up and then see that it's more crowded than you expect.\"

Other stores including Nordstrom have announced extended curbside hours as well as complimentary gift-wrapping with all purchases.

Jarvis also advised that one of the best shopping tools this holiday season might be your smartphone. \"Consider downloading apps for retailers where you plan to shop and signing up for the loyalty program. That will give you access to exclusive deals and discounts.\"

What about return policies?

Experts advised there will be more flexibility with return policies. Shoppers can expect longer periods to make holiday returns which retailers are hoping will encourage people to spend and feel comfortable with what they are buying.

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