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As a part of Ulta Beauty's pledge to hold more space for Black-owned brands, the retailer dedicated more than $4 million toward marketing support for its featured brands.

\"Authenticity as an inclusive brand with welcoming experiences for all and an approachable assortment are tenets of how we champion diversity at Ulta Beauty,\" Mary Dillon, CEO of Ulta Beauty, said in a statement. \"We have mapped these commitments to impact every facet of our work. We look forward to sharing more as we continue on this journey with steadfast commitment from our teams and our newly established advisor Tracee Ellis Ross, who brings passion, experience and perspective to this important work.\"

\"Ulta
Ulta Beauty
Ulta Beauty highlights top Black beauty executives for its latest "Ode to Beauty" campaign.
>

Other important commitments the brand plans to incorporate include introducing routine in-store training for all store and salon associates in March 2021 to reinforce inclusivity and address unconscious bias as well as launching inclusive recruiting efforts with a diverse slate mandate.

\"As the country's beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,\" said Dillon. \"We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.\"

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