This sustainable bathing suit fits 7 sizes - Good Morning America

How does the brand cater to all women?

Whilst for now, unfortunately, we can’t say that we cater to all women, Youswim suits accept our varied and changing bodies in a way that traditional sizing could never do. Typical swimsuits demand that you fit into a size and body-type category, where Youswim accepts and conforms to you just as you are. We celebrate that natural variation in our shapes through relatable and unretouched images. To us, our beauty is in our differences and not the sameness we’re used to seeing from traditional swimwear brands.

Why don't you retouch your photos?

Youswim is ultimately about a celebration of our differences — in shapes, sizes, ages, colors and more. To retouch a photo would suggest that someone wasn’t good enough as they are, so we’ve never done it. Youswim was built to allow us to embrace our differences and our naturally changing bodies. This includes the details which traditional brands may see as imperfections.

Why is it important to purchase sustainable clothing?

We’re fully aware of the contradiction between fashion and sustainability. We don’t believe it’s as simple as using recycled packaging and paying carbon offsets. It’s important to ask the harder questions — is the process of creating that recycled material sustainable? How far did it travel in production, and are workers paid a living wage? Is waste managed responsibly? Is the business itself sustainable and therefore able to take a long-term view of its responsibilities, or is it competing on price only to disappear before its environmental footprint does?

For us, it’s about achieving our mission and delivering our swimsuits to our community without leaving the environment worse off or contributing to the poor working conditions so often accepted in fashion.

At the same time, it’s important that we achieve these sustainability goals at an attainable price point for our customers while remaining sustainable as a business — to support our community, our team, and our mission for years to come.

Where do you see the future of the brand going?

It’s our mission to create swimsuits that adapt to fit our beautifully unique and changing bodies. As part of achieving that mission, it's a priority for us to continue developing our designs and fabric to accommodate more body shapes.

Since our launch, we’ve improved our design from five sizes in one, to seven sizes in one, but this is really just the beginning. Youswim’s mission is to break down the distinction in body shapes, abilities and age created by fixed sizing through swimwear that adapts to fit you just as you are — so making our suits accessible to an even greater range of people is critical to achieving that mission. We’re really excited to share more about our expanded sizing and its design and development progress this year.

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