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Nadra Nittle, a contributing writer for Eater told \"Good Morning America\" that the move signals the brand is taking climate change seriously. \"This could give them some support from the socially conscious consumers, especially young people,\" she said.

Best selling cookbook author Hetty McKinnon commented on the Instagram post with the news, writing, \"this is one of the best decisions and the world thanks you.\"

\"PHOTO:
STOCK PHOTO/Getty Images
PHOTO: Steak fillet is prepared to be cooked in a cast iron skillet.
>

But in the same thread, New York City executive chef and restaurateur Angie Mar -- well known for her chophouse The Beatrice Inn that permanently shuttered amid the pandemic -- called the action \"one of the most short sighted, idiotic things I've ever seen.\"

\"Not using your platform to educate people on sustainable farming versus industrial farming, the impact that we have on small, local, farming communities, and the CHEFS that support them and the eco system that those small farms are a part of,\" Mar continued, further stating that she thinks it is a \"disservice to consumers who are looking to you for guidance.\"

\"Critics of Epicurious' move could argue that beef consumption, that cattle itself isn't the problem, the problem is our animal agriculture system,\" Nittle added. \"That if we chose sustainable ways of growing cattle that the beef consumption could thrive without harming the planet\"

Epicurious had quietly halted new beef recipes for the last year, but reassured readers the content from 2019 and before are all still on the site.

\"PHOTO:
STOCK PHOTO/Getty Images
PHOTO: Beef stir fry with broccoli in a skillet.
>

\"Our announcement today is simply us loudly (and proudly!) letting you, the home cook, know about a step we’re taking,\" the editors said, adding they hope to see more American food media follow suit.

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