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Other related initiatives from the company include the \"The Future of Pink is Green\" brand campaign to educate kids on the importance of sustainability.

Barbie has also teamed up with the organization 4ocean to launch a limited-edition 4ocean x Barbie bracelet in signature pink made with post-consumer recycled materials and hand-assembled by artisans in Bali.

For every bracelet sold, 4ocean will pull one pound of trash from oceans, rivers and coastlines and contribute educational materials to inspire and empower the next generation.

\"PHOTO:
Mattel
PHOTO: Barbie goes green with its first fashion doll made from recycled ocean-bound plastic.
>

\"Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to better reflect the world kids see around them,\" Mattel's senior vice president and global head of Barbie & Dolls, Lisa McKnight, said in a statement.

She continued, \"Barbie Loves the Ocean is a prime example of sustainable innovations we'll make as part of creating a future environment where kids can thrive. We are passionate about leveraging the scope and reach of our global platform to inspire kids to be a part of the change they want to see in the world.\"

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