© 2026 ABC News

While Grieco admits her own road to entrepreneurship wasn't always easy, she said she thought \"it was supposed to be hard.\"

\"I didn't really recognize the barriers that I faced,\" she said.

Greico launched Thirteen Lune after being inspired by the racial awakening during the COVID-19 pandemic, and wondering why retailers don't give Black founders \"more shelf space, more representation.\"

Co-founded with entrepreneur Patrick Herning, Greico describes Thirteen Lune as an online destination grounded in global and cultural traditions -- with a laser focus on inclusive beauty.

The website also serves as a site for discovering Black and brown beauty founders who create unique products for all.

\"We have brands from Africa, from Southeast Asia, from China, from the Dominican Republic, but they are products that have to work on people of all colors, hair texture, skin types and really tell a founder story,\" Grieco told \"GMA.\"

\"Thirteen
Thirteen Lune
Thirteen Lune is an online destination grounded in celebrating Black and Brown-owned beauty brands.
>

A 2018 study conducted by Project Diane, an advocacy group for Black and Latina entrepreneurs, showed that Black female entrepreneurs earned less than 1% of venture capital investments.

Grieco recalled going to Black-owned beauty brands on Instagram and other social media websites and finding that a lot of them only sold direct-to-consumer or to small retailers, but often had no presence in big retail spaces.

\"We really want to help build generational wealth and lessen that financial gap and do it through the lens of beauty, because beauty is universal and for everyone,\" said Grieco.

The website currently features everything from face and body to hair, makeup and wellness brands. Brands include Ami Colé, Buttah, JINSoon, BeautyStat and many more.

","canonicalUrl":"https://abcnews.com/GMA/Style/meet-thirteen-lune-online-destination-space-celebrating-black/story?id=78881191","legacySlug":"/style/story/meet-thirteen-lune-online-destination-space-celebrating-black-78881191","noIndexNoFollow":false},"publishTime":"19:16","publishDate":"07-16-2021","updatedTime":"22:54","updatedDate":"07-16-2021","socialImage":{"alt":"Nyakio Grieco is the co-founder of Thirteen Lune which is a digital platform grounded in celebrating Black and Brown-owned beauty brands.","credit":"courtesy of Thirteen Lune","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/1_1626454793595_hpMain_16x9_992.jpg","width":992,"height":558},"datePublished":"7/16/2021 19:16:00 GMT","video":{"live":false,"id":78881191,"headline":"Thirteen Lune: Inclusive beauty brands for all","mediaAssetTitle":"THIRTEEN LUNE","description":"Co-founder Nyakio Grieco talks about what inspired her to launch the site. ","duration":"2:48","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/07/210716_gma_chang_823_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["71574191","78795922","78673330"]},"relatedItems":[{"contentType":"story","date":"July 2, 2021","headline":"National Crown Day: 13 states have passed laws to ban natural hair discrimination ","section":"style","slug":"/style/story/national-crown-day-states-passed-laws-ban-natural-71574191","id":71574191,"image":{"alt":"National Crown Day: 13 states have passed laws to ban natural hair discrimination ","url":"https://s.abcnews.com/images/GMA/phenomenal_1625243101518_hpMain_4x3t_240.jpg","credit":"courtesy of Phenomenal, photographed by Ismail “Calligrafist” Sayeed","ratio":"1x1"}},{"contentType":"story","date":"July 12, 2021","headline":"Mattel unveils Barbie Role Model doll based on Naomi Osaka","section":"style","slug":"/style/story/naomi-osaka-barbie-role-model-doll-unveiled-mattel-78795922","id":78795922,"image":{"alt":"Mattel unveils Barbie Role Model doll based on Naomi Osaka","url":"https://s.abcnews.com/images/GMA/naomi-osaka-barbie-doll-split-ht-gty-jc-210712_1626105156991_hpMain_4x3t_240.jpg","credit":"Mattel | Getty Images","ratio":"1x1"}},{"contentType":"story","date":"July 8, 2021","headline":"Ban on swim caps for natural hair at Olympics is latest barrier for Black swimmers","section":"style","slug":"/style/story/natural-hair-swim-caps-ban-sparks-conversation-coded-78673330","id":78673330,"image":{"alt":"Ban on swim caps for natural hair at Olympics is latest barrier for Black swimmers","url":"https://s.abcnews.com/images/GMA/soul-cap-ht-jt-210708_1625776871568_hpMain_4x3t_240.jpg","credit":"Luke Hutson Flynn","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Thirteen Lune: Inclusive beauty brands for all","description":"Co-founder Nyakio Grieco talks about what inspired her to launch the site. ","duration":"2:48","uploadDate":"07-16-2021","publication":"07-16-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/07/210716_gma_chang_823_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/07/210716_gma_chang_823_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/meet-thirteen-lune-online-destination-space-celebrating-black-78881191"}},"playlist":[{"id":"133958398","contentType":"story","section":"news"},{"id":"133929295","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"},{"id":"133579397","contentType":"story","section":"news"},{"id":"133482839","contentType":"story","section":"news"},{"id":"133390157","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Thirteen Lune: Inclusive beauty brands for all","pubTime":"15:16","pubDate":"07-16-2021","modTime":"18:54","modDate":"07-16-2021","taxonomyTags":"none","id":78881191,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Thirteen Lune: Inclusive beauty brands for all","mediaAssetTitle":"THIRTEEN LUNE","videoId":78881191,"mediaOnPage":"video","legacySlug":"/style/story/meet-thirteen-lune-online-destination-space-celebrating-black-78881191"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/78881191","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/78881191","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};