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Once they perfected the recipe, they worked on getting the word out through social media and turned to TikTok to market their cookies. In February, Crumbl had their first viral video with over a million views. From there, they gained 1.6 million TikTok followers in just six weeks.

\"Since the beginning, social media quickly became the heart of our company,\" McGowan said. \"It's where we announce our weekly flavors and communicate with our fans on an individual yet expansive scale.\"

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Crumbl has expanded past chocolate chip cookies and now has a library of over 170 different cookies. Every Sunday, the company drops its weekly flavor lineup on its social media platforms and encourages influencers to review the flavors using the hashtag #crumblreview.

\"We plan to continue bringing the world's best cookies to everyone we can,\" McGowan said \"We're constantly innovating flavors and look forward to what else we will bake up.\"

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