1:12
- food
- August 9, 2021
New online marketplace for diverse food
Nilou Motamed curated new specialty boxes of her Foxtrot favorites.
Motamed \"worked very hard\" with Foxtrot to bring back experiential joy of discovering new products to an online platform, using evocative descriptions since shoppers don't have the benefit of tasting or smelling.
\"There's so many things coming at us,\" Motamed said, \"it's hard to know who to trust and where to spend your money. Because products are so well made and in small batches, we want to make sure that when you get it home that you feel as good as you did in the moment. It's full of craft, everything feels like it's part of a joyful exploration of the best things happening in the food space.\"
Niloofar Mirani founded Ajil trailmix inspired by her father's Persian cooking, which is also vegan, gluten- and sugar-free. [It's] \"what every Persian family has in their house -- it's salty-sweet with cashews and plump raisins,\" Motamed described of the product that she felt particularly connected to as an Iranian immigrant. Mirani spent a year with her father sourcing the highest quality nuts and dried fruit and perfecting their ratios in each bag, Motamed said.
Check out the rest of Motamed's flavorful product picks below and discover the stories behind each one:
Nilou's Fave Female Makers: Pineapple Collaborative - The ACV, Niloofar Persian Traditional Ajil Mix, Seed & Mill Organic Tahini, Trade Street Jam Strawberry Chipotle & Fig.
Nilou's Must-Haves: Frankie's 457 Extra Virgin Olive Oil, Shaquanda's Hot Pepper Sauce, Jacobsen's Sea Salt Slide Tin, Wild West Animal Grahams, NY Shuk Signature Harissa, Fine & Raw Sea Salt Chocolate Bar, Cadence Candle Co. - Focus + Thrive.
Nilou's Gift for the Ultimate Hostess: Pineapple Collaborative - The Olive Oil, Three Gems Tea, Acid League Garden Heat, Brooklyn Candle - Italia, Foxtrot Matches, AMASS Riverine Non-Alcoholic Spirit, Diaspora Nutmeg.
Motamed's Foxtrot selections of small diverse makers also has a charitable aspect: 10% of proceeds from each gift box sold will go to World Central Kitchen, the not-for-profit organization founded by Chef José Andrés that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.
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