3:59
JAY-Z is also wearing some of Tiffany & Co.'s most unique jewels including Jean Schlumberger’s legendary Bird on a Rock brooch which was reconstructed as a pair of one-of-a-kind cuff links.
\"Beyoncé and JAY-Z are the epitome of the modern love story,\" said Alexandre Arnault, Tiffany & Co. executive vice president of product and communications. \"As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
In addition to the extraordinary portraits captured of the Carters, there is a upcoming film directed by Emmanuel Adjei and shot by JAY-Z on a Super 8 camera which captures a reimagined musical performance of Beyoncé singing the classic \"Moon River\" song made famous in the 1961 \"Breakfast at Tiffany's\" film which will be released on Sept. 15.
Selected by JAY-Z and Beyoncé, the film was shot at the Orum House in Los Angeles where nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Basquiat’s Equals Pi also appears again as a common Tiffany Blue thread throughout.
In conjunction with Tiffany & Co.'s partnership with the Carters, the jewelry label is also pledging a $2 million commitment toward scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).
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