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Although there’s plenty at the surface to pique viewers’ interest, longtime fans will notice some extra layers of fun in the video. Combs subtly incorporated references to previous music videos and singles as well as special moments from his career.

For example, you might recognize a young boy and girl sharing a milkshake in one of the diner booths in the background. They're the same actors who play young versions of the country superstar and his wife Nicole in the music video for his 2020 single, “Lovin’ on You.”

“My team and I are always keeping the fans in mind with everything we do and the fact that we were able to implement so many ‘Easter eggs,’ including characters from my past music videos, was really cool,” Combs shared in a statement.

“Cold as You” is currently Inside Country Radio’s Top 20. If it goes to No. 1, it’ll be Combs' 12th consecutive song to do so, following his latest chart-topper, “Forever After All.”

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