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\"It means the absolute world to me to be able to take over complete ownership of my brand,\" Simpson told FN in the article. \"After 16 years in business I feel ready to meet this next exciting phase with open arms. I know the sky is the limit when my mom, our incredible team and I lock into our customers completely.\"

Hitha Herzog, chief research officer and retail analyst of H Squared Research told \"Good Morning America\" that Simpson regaining control of her brand is ensuring that it \"doesn't lose value as it gets passed along from selling and reselling.\"

\"She's also making sure that she has a bigger piece of the pie and that she's in charge of distribution and she has control over what products are being sold where,\" Herzog added.

\"PHOTO:
James Devaney/Getty Images, FILE
PHOTO: Jessica Simpson poses for photographers in New York Feb. 4, 2020.
>

Founded in 2005, the brand is known for fun and flirty looks, which include shoes, apparel, accessories and home goods.

And while Jessica and her mom are back to running the business, her experience serves as a lesson for any business owner.

\"In most instances, when you sign a licensing deal, you don't have control over where your name is going to go, what product it's going to get assigned to,\" Herzog said. \"Now, Jessica and her mom will be able to make those decisions for themselves and figure out what product is in line with their branding and maybe even extend it to a different product mix.\"

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