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\"We know many of our guests are looking to shop early this season, and that value is incredibly important to them, especially during this time of year,\" Christina Hennington, Target executive vice president and chief growth officer, said in a statement. \"That's why we're introducing our week-long Holiday Best deals, giving guests confidence they're getting great value, and making the deals available online and in stores so guests can shop however is most convenient for them.\"

What's 'Holiday Best?'

When an item is marked as \"Holiday Best,\" Target is confirming that this is the best-planned price and deal you can get on that item for the season.

If a product does happen to go lower later in the season, the retailer will honor the lower price through its new holiday price match guarantee program through Dec. 24 -- and the same goes for select competitors' pricing within 14 days of purchase.

In another added bonus, every Sunday starting on Oct. 31, the company said it will reveal a fresh crop of week-long \"Holiday Best\" deals on electronics, beauty, toys, apparel and more.

'Holiday Best' deals Oct. 31 - Nov. 6 preview:

- Beats Solo3 Wireless Headphones (regular price $199.99, deal price $99.99)

- $339.99 HP 15.6-inch laptop with Windows Home in S. Mode (regular price $539.99, deal price $339.99)

- L.O.L. Surprise! Remix Hair Flip Tots (regular price $15.99, deal price $4.99)

- TVs at Black Friday pricing from LG, Samsung, TCL and more

In addition to Target, other retailers such as Macy's, Walmart and more have alson begun rolling out Black Friday sale plans.

Sign up for our new \"GMA\" Shop newsletter to get the latest deals delivered to your inbox and discover more products to help you live your best life.

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