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\"I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that's how Pleasing was born,\" Styles said in a statement. \"Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.\"

The first release, Perfect Pearl, includes a serum, nail polish and a dual-ended lip/eye serum, which prices ranging from $20 to $65.

The Pearlescent Illuminating Serum is formulated with illuminating pearl capsules as well as hydrating ingredients such as Beta-glucan, Panthenol and Vitamin B. Styles shared that the formula was inspired by Japanese female divers who collected pearls for Morimoto by only using a net.

\"Their skin looks so fresh, shining in the sun, and I wanted a product that would give that feeling,\" Styles said in a statement. \"The serum brightens skin over time, but it also immediately smooths out the appearance of your skin, like you’ve just come from the cold ocean.\"

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\"I don't think being beautiful or feeling beautiful is about looking good,\" Styles told Dazed. \"When people are happy and glowing, they're radiating. And that’s what I think the products do, it’s about helping you feel beautiful.”

The collection is available for pre-order online until Nov. 28 and will be available for general sale on Nov. 29.

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