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Starting last Friday and going through Nov. 30, Macy's is auctioning 10 of its unique NFT designs, and 100% of the proceeds generated from these 10 digital collectibles will go toward benefitting Make-A-Wish, a group that grants life-changing wishes for children with critical illnesses.

Macy's is also dropping an additional 9,500 free generative NFTs, featuring past parade balloon designs, that will be available on a first-come, first-serve basis starting at 10 a.m. ET on Thanksgiving Day. The auction and NFT drop can be accessed at macys.com/NFT.

Bids on some of the 10 NFTs up for auction have already topped $5,000 as of Tuesday.

\"PHOTO:
Dia Dipasupil/Getty Images, FILE
PHOTO: The Olaf from "Frozen" balloon floats down Central Park West during the 91st Annual Macy's Thanksgiving Day Parade on Nov. 23, 2017, in New York.
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The NFTs are powered by the platform Sweet and built on the Polygon blockchain. Even if the free NFTs are sold by fans in the future, 10% of any sales generated will be donated to Make-A-Wish, in perpetuity, using the blockchain technology.

NFTs have exploded in popularity amid the pandemic, creating an entirely new marketplace in recent years for digital collectors. Many recent NFT sales have garnered eye-brow raising sums. An NFT of Twitter CEO Jack Dorsey’s first-ever tweet fetched some $2.9 million in March. A collage by digital artist Mike Winkelmann, known as Beeple, fetched a whopping $69 million when it was auctioned as an NFT by Christie’s.

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