© 2026 ABC News

Then Reynolds voiceover comes in with, \"And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation ... Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He's alive.\"

The shocking scene in \"And Just Like That...\" also prompted Peloton to respond with a statement when the premiere aired last week, apparently to disabuse anyone of the notion it was their bike that caused his demise.

\"I'm sure 'SATC' fans, like me, are saddened by the news that Mr. Big dies of a heart attack,\" Dr. Suzanne Steinbaum, a member of Peloton's Health & Wellness Advisory Council, told The Los Angeles Times in a statement. \"Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in season 6.\"

\"These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event,\" she added.

About 25% of heart attacks annually occur in people who have already had one, according to the Centers for Disease Control and Prevention, and one study indicated that a healthy lifestyle may prevent 80% of sudden cardiac deaths.

\"And Just Like That...\" premiered on HBO Max Thursday. The 10-episode series airs through Feb. 3.

","canonicalUrl":"https://abcnews.com/GMA/Culture/peloton-addresses-shocking-spoiler-sex-city-sequel/story?id=81680310","legacySlug":"/culture/story/peloton-addresses-shocking-spoiler-sex-city-sequel-81680310","noIndexNoFollow":false},"publishTime":"16:17","publishDate":"12-13-2021","updatedTime":"17:17","updatedDate":"12-13-2021","socialImage":{"alt":"Chris Noth smiles in an image taken from a video commercial posted by Peloton posted on twitter account.","credit":"Peloton/Twitter","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/chris-noth-peloton-01-ht-iwb-211213_1639409601575_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"12/13/2021 16:17:00 GMT","video":{"live":false,"id":81680310,"headline":"Chris Noth appears in hilarious Peloton ad","mediaAssetTitle":"PELOTON ON SATC MOMENT","description":"The company found itself at the center of a major plot point.","duration":"2:35","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/12/211213_wnn_ganss2_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["81649407","81650264","80946150"]},"relatedItems":[{"contentType":"story","date":"December 9, 2021","headline":"Sarah Jessica Parker's son is all grown up at 'Sex and the City' revival premiere","section":"culture","slug":"/culture/story/sarah-jessica-parkers-son-grown-sex-city-revival-81649407","id":81649407,"image":{"alt":"Sarah Jessica Parker's son is all grown up at 'Sex and the City' revival premiere","url":"https://s.abcnews.com/images/GMA/sjp-family-ap-ps-211209_1639062992927_hpMain_4x3t_240.jpg","credit":"Evan Agostini/Invision via AP","ratio":"1x1"}},{"contentType":"story","date":"December 9, 2021","headline":"'And Just Like That' premiere: Best looks from Sarah Jessica Parker and cast","section":"style","slug":"/style/story/premiere-best-sex-city-reboot-cast-81650264","id":81650264,"image":{"alt":"'And Just Like That' premiere: Best looks from Sarah Jessica Parker and cast","url":"https://s.abcnews.com/images/GMA/sarah-jessica-parker-main-01-gty-jt-211209_1639070594919_hpMain_4x3t_240.jpg","credit":"Dimitrios Kamouris/Getty Images | Kena Betancur/AFP via Getty Images","ratio":"1x1"}},{"contentType":"story","date":"November 3, 2021","headline":"And just like that you can live like Carrie Bradshaw on Airbnb","section":"travel","slug":"/travel/story/live-carrie-bradshaw-airbnb-80946150","id":80946150,"image":{"alt":"And just like that you can live like Carrie Bradshaw on Airbnb","url":"https://s.abcnews.com/images/GMA/sjp-sex-in-city-airbnb2-ht-ml-211103_1635951296228_hpMain_4x3t_240.jpg","credit":"Tara Rice","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Chris Noth appears in hilarious Peloton ad","description":"The company found itself at the center of a major plot point.","duration":"2:35","uploadDate":"12-13-2021","publication":"12-13-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/12/211213_wnn_ganss2_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/12/211213_wnn_ganss2_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/culture/story/peloton-addresses-shocking-spoiler-sex-city-sequel-81680310"}},"playlist":[{"id":"133929295","contentType":"story","section":"news"},{"id":"133958398","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"},{"id":"133579397","contentType":"story","section":"news"},{"id":"133482839","contentType":"story","section":"news"},{"id":"133390157","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:culture:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"culture","title":"Chris Noth appears in hilarious Peloton ad","pubTime":"11:17","pubDate":"12-13-2021","modTime":"12:17","modDate":"12-13-2021","taxonomyTags":"none","id":81680310,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Chris Noth appears in hilarious Peloton ad","mediaAssetTitle":"PELOTON ON SATC MOMENT","videoId":81680310,"mediaOnPage":"video","legacySlug":"/culture/story/peloton-addresses-shocking-spoiler-sex-city-sequel-81680310"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/81680310","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/81680310","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};