After Jaye's brother, Jeremy Jerdine, was shot and killed in 2020, the businesswoman launched a social justice campaign called Black Men Deserve to Grow Old through her brand, Momeo.

\"[Gun violence] has hit home again for her,\" Reid said, adding that they hope to expand the campaign but they are still in the planning stages.

Since Dolph's killing, Jaye's campaign has gained national attention and Van Turner, the leader of the Memphis chapter of the NAACP, told ABC News that the NAACP and other local organizations are in talks with Jaye to expand the campaign nationally.

\"The best thing that we can do to honor the legacy of Young Dolph is to try to stop the violence in the community and make a better way for our young people,\" he said.

\"PHOTO:
Justin Ford/Getty Images, FILE
PHOTO: Fans of Young Dolph set up a memorial outside of Makeda's Cookies bakery, Nov. 18, 2021 in Memphis, Tennessee.
>

'He was all about giving back'

Makeda's, where Dolph was killed, is a local Black-owned business and has since renamed its chocolate chip cookie after him.

When he was killed, Dolph was in Memphis to participate in a Thanksgiving charity event.

\"He was all about giving back to the community,\" Turner said.

The city of Memphis dedicated a street in his name Wednesday, and Nov. 17, the day he died, will be recognized as a Day of Service in the city.

\"PHOTO:
Joe Rondone/The Commercial Appeal via USA Today Network
PHOTO: Barnus Young holds a painting he created for Young Dolph, outside of the FedExForum during a memorial celebration of the late rapper in Memphis, Tenn., Dec. 16, 2021.
>

As Memphis grapples with Dolph's killing, Turner said that the local NAACP chapter and other organizations that work with youth in underserved communities have come together to come up with a joint strategy to \"remediate the gun violence in our community.\"

\"One thing that we all agree on is that we have to give our young people options,\" Turner said. \"There has to be an alternative to hustling, carrying weapons and doing all this gang beefing.\"

\"PHOTO:
Joe Rondone/The Commercial Appeal via USA Today Network
PHOTO: 901 Entertainment Dancers jook on stage during a celebration of life tribute for late rapper Young Dolph at FedExForum on Dec. 16, 2021 in Memphis, Tenn.
>

Over the past decade, Young Dolph rose to prominence in the indie hip-hop scene by releasing a series of mixtapes and founded his independent record label Paper Route Empire in 2010.

He had 11 songs that charted on the Billboard Hot 100, and over the past couple of years, he had become a star in the mainstream hip-hop scene through hits like \"RNB,\" featuring Megan Thee Stallion.

Dolph was born in Chicago but grew up in Memphis and, according to Turner, he was known for mentoring and giving opportunities to young aspiring hip-hop artists in the city.

\"PHOTO:
Paras Griffin/Getty Images, FILE
PHOTO: Rapper Young Dolph performs on stage during the Parking Lot Concert series at Gateway Center Arena on Aug. 23, 2020 in College Park, Georgia.
>

\"For the new artists in the city who wanted a shot, wanted a chance, he would hear them out and hire them and give them a shot, give him a chance to work with his label,\" Turner said.

On Nov. 18, Memphis Police released photos on Twitter of the suspects and the suspected vehicle connected to the rapper's killing, and urged anyone with information to contact police.

A spokesman for the Memphis Police Department told ABC News on Thursday afternoon that no arrests have been made and the investigation is ongoing.

","canonicalUrl":"https://abcnews.com/Entertainment/young-dolph-honored-kids-fellow-rappers-memorial-memphis/story?id=81771031","legacySlug":"/culture/story/young-dolph-honored-kids-fellow-rappers-memorial-memphis-81771031","noIndexNoFollow":false},"publishTime":"21:53","publishDate":"12-16-2021","updatedTime":"12:43","updatedDate":"12-17-2021","socialImage":{"alt":"Rapper Young Dolph performs on stage during the Parking Lot Concert series at Gateway Center Arena on Aug. 23, 2020 in College Park, Georgia.","credit":"Paras Griffin/Getty Images, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/US/young-dolph-file-gty-jef-211215_1639606255702_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"12/16/2021 21:53:00 GMT","video":{"live":false,"id":81771031,"headline":"Slain rapper's children lead tributes at memorial","mediaAssetTitle":"YOUNG DOLPH MEMORIAL","description":"Tre and Ari, the rapper's young kids, shared emotional tributes to their father.","duration":"5:44","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/11/211117_abcnl_prime_muse_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132055565","131830882","130993584"]},"relatedItems":[{"contentType":"video","date":"April 15, 2026","headline":"American influencer found dead in Tanzania","section":"News","slug":"/video/132055565","id":"132055565","image":{"alt":"VIDEO: American influencer found dead in Tanzania","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: American influencer found dead in Tanzania","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 8, 2026","headline":"Ceasefire analysis, unanswered questions ahead","section":"News","slug":"/video/131830882","id":"131830882","image":{"alt":"VIDEO: Ceasefire analysis, unanswered questions ahead","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Ceasefire analysis, unanswered questions ahead","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"March 12, 2026","headline":"Winter whiplash plunges temperatures along the East Coast","section":"News","slug":"/video/130993584","id":"130993584","image":{"alt":"VIDEO: Winter whiplash plunges temperatures along the East Coast","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Winter whiplash plunges temperatures along the East Coast","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260312_gma_zee_storm2_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Slain rapper's children lead tributes at memorial","description":"Tre and Ari, the rapper's young kids, shared emotional tributes to their father.","duration":"5:44","uploadDate":"12-16-2021","publication":"12-16-2021","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/11/211117_abcnl_prime_muse_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/11/211117_abcnl_prime_muse_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/young-dolph-honored-kids-fellow-rappers-memorial-memphis-81771031"}},"playlist":[{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"},{"id":"131228784","contentType":"story","section":"news"},{"id":"131178806","contentType":"story","section":"news"},{"id":"131142257","contentType":"story","section":"news"},{"id":"131046664","contentType":"story","section":"news"},{"id":"131048076","contentType":"story","section":"news"},{"id":"131033212","contentType":"story","section":"news"},{"id":"130999943","contentType":"story","section":"news"},{"id":"130971027","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Slain rapper's children lead tributes at memorial","pubTime":"16:53","pubDate":"12-16-2021","modTime":"07:43","modDate":"12-17-2021","taxonomyTags":"none","id":81771031,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Slain rapper's children lead tributes at memorial","mediaAssetTitle":"YOUNG DOLPH MEMORIAL","videoId":81771031,"mediaOnPage":"video","legacySlug":"/culture/story/young-dolph-honored-kids-fellow-rappers-memorial-memphis-81771031"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/81771031","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/81771031","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};