1:43
- food
- January 6, 2022
Booze-free beverages are shaking up the industry
Nonalcoholic is more than just a new year's trend.
Video by Will Linendoll, Nidhi Singh, Faith Bernstein
1:43
\"I'm excited about the normalization of the space,\" Bodkins said. \"Blake Lively just launched Betty Buzz, which we're excited to carry. Katy Perry teamed up with Morgan McLachlan from Amass to launch De Soi. We're not focusing on the celebrity part of these products coming to market, but it's so great to get the awareness that NA can be good -- or in their case great -- and that it's a normal part of your day to day for people looking to drink less or take some time off.\"
\"The reason we're doing this is not to make money. This is 100% a mission-driven company,\" Blessing explained. \"We are here for social change and social impact. We are here because we have been over-drinkers ourselves for our entire lives. And we have kids now. And quitting drinking completely changed our lives and our kids' lives and our family's lives.\"
![\"PHOTO:](\"http://a.abcnews.com/images/GMA/Ingredients_1641431133717_hpEmbed_3x2_384.jpg\")
All The Bitter committed to bettering the environment with organic, ethically wild foraged and non-GMO ingredients as well as a partnership with 1% for the Planet -- \"to donate 1% of annual sales to environmental causes so that our kids' generation has a planet to call home.\"
\"We were also highly motivated by the idea of creating a company together that would make meaningful change through a mission with its products,\" Blessing said
\"There's quite similar stories, I think from a lot of the founders,\" Farr Johnstone said of Optimist, which she explained as \"a confluence of many things\" beyond the beverage itself.
\"We stuck on the name of Optimist and a feeling that we really wanted to make meaningful change for ourselves and for society, and then really for the planet as well,\" she said. \"We wanted to have also a tangible giveback to our local community, and as we roll out, [we are] looking at identifying nonprofit partners helping to provide mental health access to mental health services for underserved communities and young people in underserved communities.\"
\"The NA movement is not going anywhere, there is staying power beyond Dry January -- and just like our bitters and a lot of these spirits, there's a ton of function beyond just nondrinkers,\" Blessing said.
","canonicalUrl":"https://abcnews.com/GMA/Food/booze-problem-nonalcoholic-drinks-shaking-beverage-industry/story?id=82065981","legacySlug":"/food/story/booze-problem-nonalcoholic-drinks-shaking-beverage-industry-82065981","noIndexNoFollow":false},"publishTime":"09:19","publishDate":"01-06-2022","updatedTime":"18:26","updatedDate":"01-07-2022","socialImage":{"alt":"A bar cart with non-alcoholic spirit alternatives and zero-proof bitters.","credit":"All The Bitter","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/InclusiveHomeBar_1641430810559_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/6/2022 09:19:00 GMT","video":{"live":false,"id":82065981,"headline":"Booze-free beverages are shaking up the industry","mediaAssetTitle":"RISE OF NON-ALCOHOLIC SPIRIT INDUSTRY","description":"Nonalcoholic is more than just a new year's trend.","duration":"1:43","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/07/180706_gma_digital_WineWater_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["67984206","80640810","52548131"]},"relatedItems":[{"contentType":"story","date":"January 3, 2024","headline":"4 unexpected benefits of giving up alcohol for Dry January","section":"wellness","slug":"/wellness/story/unexpected-benefits-giving-alcohol-dry-january-67984206","id":67984206,"image":{"alt":"4 unexpected benefits of giving up alcohol for Dry January","url":"https://s.abcnews.com/images/GMA/DryJanuary_v02_AG_hpMain_4x3t_240.jpg","credit":"ABC Photo Illustration","ratio":"1x1"}},{"contentType":"story","date":"October 19, 2021","headline":"Whole Foods unveils its top 10 product and grocery trends for 2022","section":"food","slug":"/food/story/foods-unveils-top-10-product-grocery-trends-2022-80640810","id":80640810,"image":{"alt":"Whole Foods unveils its top 10 product and grocery trends for 2022","url":"https://s.abcnews.com/images/GMA/Group-Trends_Lifestyle-sRGB_1634586728623_hpMain_4x3t_240.jpg","credit":"Whole Foods Market","ratio":"1x1"}},{"contentType":"story","date":"January 7, 2019","headline":"Alcohol-free cocktail recipes that are worth drinking","section":"food","slug":"/food/story/mocktails-reinvented-alcoholic-drinks-menu-dry-january-52548131","id":52548131,"image":{"alt":"Alcohol-free cocktail recipes that are worth drinking","url":"https://s.abcnews.com/images/US/habanero-limeade-ht-jt-180124_4x3t_240.jpg","credit":"Courtesy Quality Eats ","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Booze-free beverages are shaking up the industry","description":"Nonalcoholic is more than just a new year's trend.","duration":"1:43","uploadDate":"01-06-2022","publication":"01-06-2022","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/07/180706_gma_digital_WineWater_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/07/180706_gma_digital_WineWater_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/food/story/booze-problem-nonalcoholic-drinks-shaking-beverage-industry-82065981"}},"playlist":[{"id":"134041491","contentType":"story","section":"news"},{"id":"134033809","contentType":"story","section":"news"},{"id":"78356537","contentType":"story","section":"news"},{"id":"133929295","contentType":"story","section":"news"},{"id":"133958398","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:food:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"food","title":"Booze-free beverages are shaking up the industry","pubTime":"04:19","pubDate":"01-06-2022","modTime":"13:26","modDate":"01-07-2022","taxonomyTags":"none","id":82065981,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"Will Linendoll, Nidhi Singh, Faith Bernstein","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Booze-free beverages are shaking up the industry","mediaAssetTitle":"RISE OF NON-ALCOHOLIC SPIRIT INDUSTRY","videoId":82065981,"mediaOnPage":"video","legacySlug":"/food/story/booze-problem-nonalcoholic-drinks-shaking-beverage-industry-82065981"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/82065981","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/82065981","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};