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One snippet is a close-up shot of Bryan’s brother, Chris, who died in a car accident at age 26.

\"When I saw the footage of my boys with both their grandfathers, and then the close-up clip of my brother basically looking at me, it was so overwhelming,\" Bryan said, according to a press release.

\"I could not be prouder, not only of the message of this song, but also how this video turned out,\" he added.

\"Up” is the sixth single off Bryan's latest album, \"Born Here Live Here Die Here.\"

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