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\"LaCroix is all about unique flavor, good health and love! We can think of no better time to announce this innovative new flavor than on Valentine's Day,\" the company said in a press release. \"Cherry Blossom is a botanical twist of sweet and just a 'kiss' of tart, the dazzling taste of blossoming Spring!\"

The brand said the blossom represents \"freshness, splendor and delicate beauty\" and the new LaCroix flavor will evoke a similar fragrance and \"calming essence of this brilliant flower\" to convey the taste of spring.

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