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The cake first came to Seoul's snack stands in 1998 and was popular among teenagers who bought the bread to complete their sticker collection. The production came to a halt in 2006 due to license issues.

The bread made a glorious comeback Feb. 24 this year and achieved a record -- selling over 8.4 million packages in less than 40 days.

\"I have fond memories of collecting Pokémon bread stickers when I was in elementary school. I was thrilled to hear that they were producing it again and decided to wait in line this morning to try it out,\" 35-year-old Min-soo Park told ABC News.

\"PHOTO:
ABC News
PHOTO: A teenager introduces Pokemon breads he bought in Yongin, South Korea, April 9, 2022.A teenager introduces Pokemon breads he bought in Yongin, South Korea, April 9, 2022.
>

Apart from the nostalgia for millennials, the enthusiasm spilled over to a larger group of consumers -- from elementary school to college students -- after the bread took over the Internet.

Avid Korean millennials are posting photos of their Pokémon sticker collections online, spurring a viral social media challenge to acquire all 159 stickers. Some are trading stickers and even pay up to 60 times the original value for rarer ones.

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\"Many of my friends wanted to know how I was able to buy Pokémon bread after I posted a picture of it on Instagram. It's really hard to find,\" 22-year-old Son Yeeun told ABC News.

\"PHOTO:
ABC News
PHOTO: A Pokemon bread sticker collection is displayed in Seoul, South Korea.
>

Even top K-pop stars, such as BTS's Jin and Girl's Day's Mina, have joined the challenge.

\"PHOTO:
ABC News
PHOTO: Pokemon bread collection by an individual consumer is displayed in Seoul, South Korea.
>

\"Pokémon bread enjoys its explosive popularity because it evokes nostalgia and rejuvenates millennials,\" Professor Lee Eun Hee from the Department of Consumer Science at Inha University told ABC News. \"It's also a social media meme that brings various generations together.\"

\"PHOTO:
ABC News
PHOTO: A teenager holds up a Pokemon bread sticker he collected from a Pokemon bread in Yongin , South Korea.
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