© 2026 ABC News

“We are sad to share that Bite Beauty will be closing later this year,” the company announced Monday on Instagram.

\"Thank you for the past 10 years of love, growth and fun. You have always been our ultimate inspiration.\"

The brand announced it would be keeping its Lip Lab custom lipstick experience open and adding more locations down the road. \"Stay tuned for more exciting news to come,\" the company wrote.

To clear out existing inventory, Bite Beauty is offering up to 50% off all its products at Sephora, giving fans time to stock up on their favorite products before the company closes its doors later this year.

Shop some of our picks from the sale below.

Sign up for our new \"GMA\" Shop newsletter to get the latest deals delivered to your inbox and discover more products to help you live your best life.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

","canonicalUrl":"https://abcnews.com/GMA/Shop/save-50-bite-beauty-products-sephora-sell-good/story?id=84809009","legacySlug":"/shop/story/save-50-bite-beauty-products-sephora-sell-good-84809009","noIndexNoFollow":false},"publishTime":"20:06","publishDate":"05-18-2022","updatedTime":"19:55","updatedDate":"05-23-2022","socialImage":{"alt":"Bite Beauty is offering up to 50% off all their products at Sephora.","credit":"ABC News Photo Illustration","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/BiteBeautyMain_1652893318824_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"5/18/2022 20:06:00 GMT","video":{"live":false,"id":84809009,"headline":"Shop Bite Beauty before items sell out for good","mediaAssetTitle":"GMA BITE BEAUTY","description":"Bite Beauty has announced it is closing after 10 years in business.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["84784332","84782880","84517178"]},"relatedItems":[{"contentType":"story","date":"May 17, 2022","headline":"Allbirds releases brand new Tree Flyer shoe","section":"shop","slug":"/shop/story/allbirds-releases-tree-flyer-shoe-touted-light-bouncy-84784332","id":84784332,"image":{"alt":"Allbirds releases brand new Tree Flyer shoe","url":"https://s.abcnews.com/images/GMA/main_1652815338459_hpMain_4x3t_240.jpg","credit":"Allbirds","ratio":"1x1"}},{"contentType":"story","date":"May 17, 2022","headline":"5 brand new must-haves from Marie Kondo's line at The Container Store","section":"shop","slug":"/shop/story/brand-haves-marie-kondos-line-container-store-84782880","id":84782880,"image":{"alt":"5 brand new must-haves from Marie Kondo's line at The Container Store","url":"https://s.abcnews.com/images/GMA/Serenity_1652813563583_hpMain_4x3t_240.jpg","credit":"The Container Store","ratio":"1x1"}},{"contentType":"story","date":"May 18, 2022","headline":"Ulta Beauty Gorgeous Hair Event 2022: Save up to 50% on haircare favorites","section":"shop","slug":"/shop/story/ulta-beauty-gorgeous-hair-event-2022-save-50-84517178","id":84517178,"image":{"alt":"Ulta Beauty Gorgeous Hair Event 2022: Save up to 50% on haircare favorites","url":"https://s.abcnews.com/images/GMA/GMA_UltaBeautyGorgeousHair_v01_GV_1652825737447_hpMain_4x3t_240.jpg","credit":"ABC News Photo Illustration, Ulta Beauty","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Shop Bite Beauty before items sell out for good","description":"Bite Beauty has announced it is closing after 10 years in business.","duration":"NaN:NaN","uploadDate":"05-18-2022","publication":"05-18-2022","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/shop/story/save-50-bite-beauty-products-sephora-sell-good-84809009"}},"playlist":[{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:shop:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"shop","title":"Shop Bite Beauty before items sell out for good","pubTime":"16:06","pubDate":"05-18-2022","modTime":"15:55","modDate":"05-23-2022","taxonomyTags":"none","id":84809009,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Shop Bite Beauty before items sell out for good","mediaAssetTitle":"GMA BITE BEAUTY","videoId":84809009,"mediaOnPage":"video","legacySlug":"/shop/story/save-50-bite-beauty-products-sephora-sell-good-84809009"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/84809009","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/84809009","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};