© 2026 ABC News

The Ram 1500 TRX -- a beast of a truck with 35-inch tires, 702 hp, 650 lb-ft of torque and a 6.2L supercharged Hemi V8 engine -- can launch from 0 to 60 in 4.5 seconds or cruise comfortably at legal speeds like a family hauler. The $72,390 truck can easily hit $100,000 with added options and towing packages and gets a combined 12 mpg rating from the EPA.

\"Demand for the TRX has never been higher -- it's in incredible demand,\" Brant Combs, senior manager for Ram 1500, told ABC News. \"More people want a TRX than ever before.\"

\"PHOTO:
Christopher Little
PHOTO: The menacing Ram 1500 TRX is a beast on and off-road.
>

The TRX's \"wild\" performance numbers may be a draw for some drivers, Combs acknowledged. It's the truck's everyday abilities, however, that really sell the TRX, he said: the prodigious storage space, multiple USB adapters, rear reclining seats and premium leather, to name a few.

\"It has the comfort and safety features ... a great truck for suburban daily use,\" Combs said.

\"PHOTO:
Ram
PHOTO: The interior of the Ram 1500 TRX boasts premium leather, contrast stitching in the cabin and ventilated front and rear seats. "More people want a TRX than ever before," says Brant Combs, senior manager of the Ram 1500.
>

Toyota and Chevrolet recently launched two new trucks to get a bigger piece of the red-hot market. The revamped Tundra, available in seven trim levels, has a starting price of $35,950. Customers can opt for the fully loaded Capstone model ($74,230) that features 22-inch machine-finish alloy wheels, walnut wood trim, acoustic glass on the front door and leather trimmed 10-way power-adjustable front seats.

\"We're thrilled with the response from customers on Tundra. We have sold every Tundra that has been built so far,\" a Toyota spokesperson told ABC News.

\"PHOTO:
Toyota
PHOTO: The new Tundra has a 14.0-inch touchscreen, wireless Apple CarPlay and Android Auto and a JBL sound system, among other features.
>

Chevrolet's formidable Silverado Crew 1500 ZR2, with its naturally aspirated 6.2L V8 engine (420 hp, 460 lb-ft of torque), starts at $71,000 and has many of the perks drivers are requesting: four-wheel drive, head-up display, a rear camera mirror, adaptive cruise control and a 13.4-inch infotainment system that's compatible with Amazon Alexa.

View this post on Instagram

A post shared by chevrolet (@chevrolet)

Ford, which started the high-performance truck craze a decade ago with the F-150 Raptor, confirmed that a Raptor R version with even more power and torque will soon go into production.

\"PHOTO:
Ford
PHOTO: Ford has confirmed that an F-150 Raptor R, with a powerful V8 engine, will go into production. Shown here, the F-150 Raptor.
>

Demand for trucks has even been rising in suburbs and cities like San Francisco, pockets of the country that have long preferred EVs and SUVs to brawny work-type vehicles, Drury said. On his commute to Edmunds' office in Santa Monica, California, Drury recalled one residence that had a Rolls-Royce parked next to an F-150 Raptor.

\"The number of lifestyle truck owners is up across the board,\" Drury said. \"A lot of it is bragging rights. This is an expanding market -- not a contracting one.\"

Drury himself joined the truck bandwagon in 2020, selling his SUV for one. He recently convinced his brother to trade in his Toyota Camry for a Raptor.

\"The stigma is gone. Trucks ride so much better than they used to,\" he said. \"Once you purchase a pickup, it's very difficult to go back. I am 100% a truck guy now.\"

","canonicalUrl":"https://abcnews.com/Business/trucks-americas-luxury-status-symbol/story?id=85246800","legacySlug":"/news/story/trucks-americas-luxury-status-symbol-85246800","noIndexNoFollow":false},"publishTime":"14:10","publishDate":"06-11-2022","updatedTime":"14:40","updatedDate":"12-28-2022","socialImage":{"alt":"High-end trucks like the GMC Hummer EV are increasingly becoming status symbols for U.S. drivers.","credit":"Morgan Korn\n","ratio":"16x9","url":"https://s.abcnews.com/images/Business/hummer-ev-abc-rc-220609_1654794401316_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"6/11/2022 14:10:00 GMT","video":{"live":false,"id":85246800,"headline":"Newest status symbol for drivers? $100K trucks","mediaAssetTitle":"KORN TRUCKS","description":"\"People will just keep spending more and more on trucks.\"","duration":"1:11","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/04/260422_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132266872","132055565","131830882"]},"relatedItems":[{"contentType":"video","date":"April 22, 2026","headline":"Fallout after Fed nominee grilled on Capitol Hill","section":"News","slug":"/video/132266872","id":"132266872","image":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 15, 2026","headline":"American influencer found dead in Tanzania","section":"News","slug":"/video/132055565","id":"132055565","image":{"alt":"VIDEO: American influencer found dead in Tanzania","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: American influencer found dead in Tanzania","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260415_gma_norwood_ashlee2_732_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 8, 2026","headline":"Ceasefire analysis, unanswered questions ahead","section":"News","slug":"/video/131830882","id":"131830882","image":{"alt":"VIDEO: Ceasefire analysis, unanswered questions ahead","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Ceasefire analysis, unanswered questions ahead","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260408_gma_krl1_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Newest status symbol for drivers? $100K trucks","description":"\"People will just keep spending more and more on trucks.\"","duration":"1:11","uploadDate":"06-11-2022","publication":"06-11-2022","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/04/260422_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/04/260422_abcnl_headlines_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/trucks-americas-luxury-status-symbol-85246800"}},"playlist":[{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"},{"id":"131228784","contentType":"story","section":"news"},{"id":"131178806","contentType":"story","section":"news"},{"id":"131142257","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Newest status symbol for drivers? $100K trucks","pubTime":"10:10","pubDate":"06-11-2022","modTime":"09:40","modDate":"12-28-2022","taxonomyTags":"none","id":85246800,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Newest status symbol for drivers? $100K trucks","mediaAssetTitle":"KORN TRUCKS","videoId":85246800,"mediaOnPage":"video","legacySlug":"/news/story/trucks-americas-luxury-status-symbol-85246800"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/85246800","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/85246800","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};