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Hard Candy’s Selfie Cheek Tint has a unique formula that the company says adjusts to the skin's pH.

\"It’s a blush, powered by you. The formula starts out completely clear. When you dot it on, it reacts with your skin’s own pH, transforming into your perfect natural flush, right in front of your eyes,\" Hard Candy head of marketing Winnie Cho told \"Good Morning America.\"

Perhaps even more alluring, the blush retails for under $8.

\"Our accessible price points ensure that the brand is approachable for anyone looking for that creative outlet,\" Cho added.

Shop the viral blush and more products from Hard Candy, below.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Sign up for our new \"GMA\" Shop newsletter to get the latest deals delivered to your inbox and discover more products to help you live your best life.

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