NaN:NaN
- food
- July 26, 2022
Choco Taco discontinued after nearly 40 years
Fans aired their disappointment on social media, some vowing to stock up.
\"Unfortunately, the Choco Taco has been discontinued in both 1ct and 4ct packs,\" Klondike wrote in response to a tweet about the discontinuation. \"Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide.\"
Earlier this year for Klondike's 100-year anniversary, Taco Bell partnered with the company to bring Choco Tacos back to 20 Taco Bell locations for a limited time.
A representative for Klondike did not immediately respond to ABC News' request for additional comment.
A necessary but unfortunate part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco. We know this may be very disappointing, and hope you'll try our other delicious frozen treats! https://t.co/WKRTgjDlF7
— Klondike (@Klondikebar) July 25, 2022
In a separate tweet, the company called the decision \"a necessary but unfortunate part of this process\" and in a subsequent tweet stated that they hope consumers will \"try our other delicious frozen treats.\"
Choco Taco fans took to social media to sympathize and say goodbye to the frozen dessert, some even going as far as inquiring about acquiring the rights to revive the treat.
Entrepreneur and Reddit co-founder Alexis Ohanian offered to buy the rights to the Choco Taco to \"keep it from melting away from future generations' childhoods.\"
Dear @Unilever — I'd like to buy the rights to your Choco Taco and keep it from melting away from future generations' childhoods. https://t.co/eXsmoR8kIV
— AlexisOhanian7️⃣7️⃣6️⃣ (@alexisohanian) July 25, 2022
I am willing to buy the rights to the #ChocoTaco… just need some people to come in with me. How do you take away the greatest dessert ever!! Ice cream trucks won't be the same with that on the menu!!! #bringbackthechocotaco
— Chris Mastrianni (@MastrianniChris) July 26, 2022
As NPR food writer Jason Cohen reported in September 2016, Alan Drazen first came up with the idea for the Choco Taco in 1983. Drazen told Cohen in an interview that he had been working for Jack & Jill Ice Cream at the time when he realized the company didn't have any completely unique products.
\"He was just trying to come up with the product for the company, and Mexican food was the hot food category at the time, and somehow this magic moment struck,\" Cohen said.
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