Once the treats are ready to go, they are placed in a crystal clear display case where customers \"can see what flavor you have based on the coating on the outside.\"

The store will offer six flavor options: Fruity Pebbles, Oreo, strawberry shortcake, cookie dough and brownie -- the only option filled with chocolate ice cream -- plus vanilla coated in chocolate, rolled in pretzels and topped with a salted caramel drizzle. Lemay said the final flavor was inspired by his first ultra viral video, back when he worked at a Cold Stone Creamery.

Instead of employees arching down to excavate a scoop or two of ice cream from an oversized tub that's buried in a freezer, further separating customer from the craft, Lemay's concept allows full human interaction, thanks to the advent of the pre-formed ice cream balls.

Once customers have selected a flavor, the Catch'n Ice Cream pros will grab their spades -- flat ice cream paddles -- to pick up the selected ice cream ball and toss the sphere into the air -- maybe throw in a behind-the-back or spin move -- so it lands on a frozen marble slab. From there, the pros will chop and fold the ingredients together before forming a new ice cream ball and putting it in a cup to serve.

\"Everyone's having fun, we can ask them how their day's been while we mix all those toppings and layer that throughout the ice cream and form it back into a ball,\" Lemay said. \"We can throw it up into a cup, or if they're really risky [they can hold the cup] and we'll toss it over to them.\"

Lemay plans to showcase the store to fans and creators around the world via YouTube and his other social channels where he'll draw inspiration for new ice cream flavors, collaborate with creators and celebrities and find new opportunities to use the space to make unique digital content.

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