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She noted that while some fans \"worry that we might stray away from our identity ... we believe it's the most distinct and clear way to represent us.\"

The group also launched the #PinkVenomChallenge on YouTube, which is designed to start a global dance party by encouraging fans to show off their best moves to the new single via YouTube Shorts.

Lisa, BLACKPINK's main dancer, opened up about the video's \"powerful\" choreography. She pointed specifically to the \"fang dance,\" which is primed to become a new TikTok dance trend.

\"We visualized a fang with our hands, which most intuitively expresses the 'Pink Venom' concept; everybody can follow it easily,\" she said.

The \"Pink Venom\" video is already a smash hit with fans: At the time of publication, the video had amassed more than 62 million views on YouTube alone.

Despite BLACKPINK's soaring popularity -- they are the most followed musical act on YouTube, with 76.5 million subscribers -- Rosé said their priority is their music.

\"Rather than breaking records, we have really focused on our new songs,\" she said.

\"Born Pink\" arrives Sept. 16, and BLACKPINK sets out on tour Oct. 15.

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