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The graphic printed leather resembles a crinkled version of the classic chip bag design, \"with a high gloss finish.\" It closes with a zipper.but has a subtle bit of branding where the italicized flavor would typically be -- instead of \"original\" or \"salt and vinegar\" the clutch reads \"Balenciaga.\"

Eagle eyed fashion editors for ENFNTS TERRIBLES, an Antwerp-based online fashion magazine, previously spotted Balenciaga's creative director Demna at the Antwerp Royal Acadamy of Fine Arts graduate show back in June clutching a bag of Lay's chips as an accessory -- a precursor to the fashion house's latest viral design.

@enfntsterribles We went to the graduation show of the #Antwerp #Fashion Department and we saw @Balenciaga’s #Demna ♬ original sound - Troye Sivan

The hot new item is set to be released alongside the brand's latest collection later this year.

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