© 2026 ABC News

M&M's partnered with the beloved actress and comedy icon for the newly created role, in which Rudolph will \"use her comedic talents and captivating personality to help M&M'S build on its mission to create a world where everyone feels they belong,\" a representative told \"Good Morning America.\"

Rudolph's first appearance for the brand will be during the M&M's Super Bowl campaign on Sunday, Feb. 12.

\"PHOTO:
M&Ms
PHOTO: Maya Rudolph appears in a new ad campaign with M&M's for the Super Bowl.
>

\"With the new role, Maya will serve as M&M’S new spokesperson, while the colorful cast of original spokescandies will step away to pursue other passions,\" the M&M's rep added.

In addition to sharing a sneak peek look at her first appearance, the brand urged fans to check out the candy's social media channels and tune in during and after Super Bowl 57 \"to see what happens next.\"

An earlier version of this story was first published on Jan. 23, 2023.

","canonicalUrl":"https://abcnews.com/GMA/Food/replacing-mms-spokecandies-super-bowl/story?id=96611254","legacySlug":"/food/story/replacing-mms-spokecandies-super-bowl-96611254","noIndexNoFollow":false},"publishTime":"18:02","publishDate":"02-03-2023","updatedTime":"18:02","updatedDate":"02-03-2023","socialImage":{"alt":"Maya Rudolph appears in a new ad campaign with M&M's for the Super Bowl.","credit":"M&M's","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/Maya-mms-BTS_1674497266153_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"2/3/2023 18:02:00 GMT","video":{"live":false,"id":96611254,"headline":"M&M's spokecandies out of the Super Bowl","mediaAssetTitle":"GMA M&M'S","description":"Maya Rudolph will appear in a new M&M's Super Bowl ad.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["135219568","135145820","134977845"]},"relatedItems":[{"contentType":"video","date":"July 30, 2026","headline":"US launches new retaliatory strikes on Iran after attack on US forces","section":"News","slug":"/video/135219568","id":"135219568","image":{"alt":"VIDEO: US launches new retaliatory strikes on Iran after attack on US forces","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: US launches new retaliatory strikes on Iran after attack on US forces","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"July 28, 2026","headline":"Tornadoes touch down as severe storms sweep East","section":"News","slug":"/video/135145820","id":"135145820","image":{"alt":"VIDEO: Tornadoes touch down as severe storms sweep East","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Tornadoes touch down as severe storms sweep East","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"July 22, 2026","headline":"Malcolm-Jamal Warner's widow sues his mother after drowning death","section":"News","slug":"/video/134977845","id":"134977845","image":{"alt":"VIDEO: Malcolm-Jamal Warner's widow sues his mother after drowning death","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Malcolm-Jamal Warner's widow sues his mother after drowning death","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"M&M's spokecandies out of the Super Bowl","description":"Maya Rudolph will appear in a new M&M's Super Bowl ad.","duration":"NaN:NaN","uploadDate":"02-03-2023","publication":"02-03-2023","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/food/story/replacing-mms-spokecandies-super-bowl-96611254"}},"playlist":[{"id":"135236246","contentType":"story","section":"news"},{"id":"135259626","contentType":"story","section":"news"},{"id":"135222489","contentType":"story","section":"news"},{"id":"135189298","contentType":"story","section":"news"},{"id":"135195168","contentType":"story","section":"news"},{"id":"134926667","contentType":"story","section":"news"},{"id":"135120534","contentType":"story","section":"news"},{"id":"134959102","contentType":"story","section":"news"},{"id":"134910526","contentType":"story","section":"news"},{"id":"134846473","contentType":"story","section":"news"},{"id":"134848966","contentType":"story","section":"news"},{"id":"134761751","contentType":"story","section":"news"},{"id":"134787741","contentType":"story","section":"news"},{"id":"134782596","contentType":"story","section":"news"},{"id":"134741027","contentType":"story","section":"news"},{"id":"134751717","contentType":"story","section":"news"},{"id":"134708317","contentType":"story","section":"news"},{"id":"134548164","contentType":"story","section":"news"},{"id":"134542058","contentType":"story","section":"news"},{"id":"134416060","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:food:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"food","title":"M&M's spokecandies out of the Super Bowl","pubTime":"13:02","pubDate":"02-03-2023","modTime":"13:02","modDate":"02-03-2023","taxonomyTags":"none","id":96611254,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"M&M's spokecandies out of the Super Bowl","mediaAssetTitle":"GMA M&M'S","videoId":96611254,"mediaOnPage":"video","legacySlug":"/food/story/replacing-mms-spokecandies-super-bowl-96611254"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/96611254","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/96611254","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};