© 2026 ABC News

M&M's partnered with the beloved actress and comedy icon for the newly created role, in which Rudolph will \"use her comedic talents and captivating personality to help M&M'S build on its mission to create a world where everyone feels they belong,\" a representative told \"Good Morning America.\"

Rudolph's first appearance for the brand will be during the M&M's Super Bowl campaign on Sunday, Feb. 12.

\"PHOTO:
M&Ms
PHOTO: Maya Rudolph appears in a new ad campaign with M&M's for the Super Bowl.
>

\"With the new role, Maya will serve as M&M’S new spokesperson, while the colorful cast of original spokescandies will step away to pursue other passions,\" the M&M's rep added.

In addition to sharing a sneak peek look at her first appearance, the brand urged fans to check out the candy's social media channels and tune in during and after Super Bowl 57 \"to see what happens next.\"

An earlier version of this story was first published on Jan. 23, 2023.

","canonicalUrl":"https://abcnews.com/GMA/Food/replacing-mms-spokecandies-super-bowl/story?id=96611254","legacySlug":"/food/story/replacing-mms-spokecandies-super-bowl-96611254","noIndexNoFollow":false},"publishTime":"18:02","publishDate":"02-03-2023","updatedTime":"18:02","updatedDate":"02-03-2023","socialImage":{"alt":"Maya Rudolph appears in a new ad campaign with M&M's for the Super Bowl.","credit":"M&M's","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/Maya-mms-BTS_1674497266153_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"2/3/2023 18:02:00 GMT","video":{"live":false,"id":96611254,"headline":"M&M's spokecandies out of the Super Bowl","mediaAssetTitle":"GMA M&M'S","description":"Maya Rudolph will appear in a new M&M's Super Bowl ad.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["136522197","136167797","136138471"]},"relatedItems":[{"contentType":"video","date":"September 17, 2026","headline":"Travis Kelce victimized by Ponzi scheme, prosecutor says","section":"News","slug":"/video/136522197","id":"136522197","image":{"alt":"VIDEO: Travis Kelce victimized by Ponzi scheme, prosecutor says","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Travis Kelce victimized by Ponzi scheme, prosecutor says","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 3, 2026","headline":"Staffer injured, gunman dead in shooting at VA elementary school ","section":"News","slug":"/video/136167797","id":"136167797","image":{"alt":"VIDEO: Thomas VA. Shooting","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Thomas VA. Shooting","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260903_gma_thomas_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 2, 2026","headline":"US launches new strikes on Iran amid gas price crunch for Labor Day","section":"News","slug":"/video/136138471","id":"136138471","image":{"alt":"VIDEO: US launches new strikes on Iran amid gas price crunch for Labor Day","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: US launches new strikes on Iran amid gas price crunch for Labor Day","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260902_gma_bruce_iran3_706_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"M&M's spokecandies out of the Super Bowl","description":"Maya Rudolph will appear in a new M&M's Super Bowl ad.","duration":"NaN:NaN","uploadDate":"02-03-2023","publication":"02-03-2023","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/food/story/replacing-mms-spokecandies-super-bowl-96611254"}},"playlist":[{"id":"136553132","contentType":"story","section":"news"},{"id":"136553226","contentType":"story","section":"news"},{"id":"136557362","contentType":"story","section":"news"},{"id":"136480407","contentType":"story","section":"news"},{"id":"136499152","contentType":"story","section":"news"},{"id":"136340119","contentType":"story","section":"news"},{"id":"136351654","contentType":"story","section":"news"},{"id":"136345786","contentType":"story","section":"news"},{"id":"136309285","contentType":"story","section":"news"},{"id":"136312798","contentType":"story","section":"news"},{"id":"136301180","contentType":"story","section":"news"},{"id":"136298965","contentType":"story","section":"news"},{"id":"136281904","contentType":"story","section":"news"},{"id":"136272199","contentType":"story","section":"news"},{"id":"136258585","contentType":"story","section":"news"},{"id":"136253720","contentType":"story","section":"news"},{"id":"136206646","contentType":"story","section":"news"},{"id":"136207221","contentType":"story","section":"news"},{"id":"136153308","contentType":"story","section":"news"},{"id":"136187449","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:food:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"food","title":"M&M's spokecandies out of the Super Bowl","pubTime":"13:02","pubDate":"02-03-2023","modTime":"13:02","modDate":"02-03-2023","taxonomyTags":"none","id":96611254,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"M&M's spokecandies out of the Super Bowl","mediaAssetTitle":"GMA M&M'S","videoId":96611254,"mediaOnPage":"video","legacySlug":"/food/story/replacing-mms-spokecandies-super-bowl-96611254"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/96611254","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/96611254","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};