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Even recurring events, such as wildfire season or the wet season, aren't enough to deter visitors from flocking to the state, Best said.

\"The reasons for people moving to California and visiting California will remain the same,\" Best said. \"Our weather will still be great. The entertainment will still be wonderful. The range of activities and opportunities that are available across the state just continue to expand every day. And then, of course, there's the allure of Hollywood, of film, that will still attract people to the state in pretty large numbers.\"

In addition, California covers such a large swath of land that even if one region in the state is experiencing inclement weather, there are likely plenty of other places available to exhibit hospitable conditions for recreating, Best said.

Tourists traveling to California have been steadily increasing since 2020, according to Visit California. People are more eager to travel now that it's been three years since the beginning of the COVID-19 pandemic, Best said.

\"PHOTO:
Josh Edelson/AFP via Getty Images, FILE
PHOTO: FILE - CalFire Placer Crew firefighters monitor a backfire during the Mosquito fire in Foresthill, an unincorporated area of Placer County, Calif., Sept. 14, 2022.
>

Last year saw a 35% increase in visitor spending over 2021 -- to $135 billion, according to Visit California.

Visitor spending is expected to exceed the pre-pandemic peak sometime in 2023, and numbers of international travelers, particularly from the Pacific Rim, will likely rebound as well this year, Betata said. Domestic travelers in California are already back to pre-pandemic levels, according to Visit California.

\"Visit California research continues to show a strong desire among travel consumers to enjoy the Golden State’s multitude of tourism experiences, its diversity and welcoming, free-spirited ethos,\" Beteta said.

California also remains a top destination for both domestic and international tourists.

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