© 2026 ABC News

In a video on Sephora's website, Stefani says most of the seven Paint It Up colors are for everyday wear.

\"But there's also two really fun colors,\" she says, including one called \"1998.\"

\"PHOTO:
Jeff Kravitz/FilmMagic, Inc. via Getty Images
PHOTO: Gwen Stefani during the 1998 MTV Video Music Award Arrivals at Universal Studios, Sept. 10, 1998, in Universal City, Calif.
>

She explains, \"1998 is funny because it's a blue. ... The inspiration was [the] 1998 MTV Awards when I had blue hair. So I can't wait to see what everybody does with this color.\"

The makeup brand has been posting its new launches on Instagram with tips on how to use the products. For example, you can use the cream eyeshadows as an all-over shadow, an eyeliner and more.

View this post on Instagram

A post shared by GXVE Beauty by Gwen Stefani (@gxvebeauty)

Last June, GXVE by Gwen Stefani launched new series of longwear lip products, including the one Stefani uses to create her signature red lip.

Shop the latest below!

Get more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

","canonicalUrl":"https://abcnews.com/GMA/Shop/gwen-stefanis-new-makeup-includes-eyeshadow-inspired-1998/story?id=98317116","legacySlug":"/shop/story/gwen-stefanis-new-makeup-includes-eyeshadow-inspired-1998-98317116","noIndexNoFollow":false},"publishTime":"15:14","publishDate":"04-03-2023","updatedTime":"17:14","updatedDate":"04-03-2023","socialImage":{"alt":"Gwen Stefani during the 1998 MTV Video Music Award Arrivals at Universal Studios, Sept. 10, 1998, in Universal City, Calif.","credit":"Jeff Kravitz/FilmMagic, Inc. via Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/gwen-stefani-1-gty-bb-230403_1680529892929_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"4/3/2023 15:14:00 GMT","video":{"live":false,"id":98317116,"headline":"Shop new GXVE by Gwen Stefani makeup at Sephora","mediaAssetTitle":"GMA GWEN STEFANI BEAUTY","description":"GXVE by Gwen Stefani drops eyeshadow, eyeliner and more at Sephora.","duration":"2:00","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/10/211003_gma_digital_gwen_stefani_birthday_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132488083","132306053","132266872"]},"relatedItems":[{"contentType":"video","date":"April 29, 2026","headline":"Grand jury indicts former FBI director over Instagram post","section":"News","slug":"/video/132488083","id":"132488083","image":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 23, 2026","headline":"Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","section":"News","slug":"/video/132306053","id":"132306053","image":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 22, 2026","headline":"Fallout after Fed nominee grilled on Capitol Hill","section":"News","slug":"/video/132266872","id":"132266872","image":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Shop new GXVE by Gwen Stefani makeup at Sephora","description":"GXVE by Gwen Stefani drops eyeshadow, eyeliner and more at Sephora.","duration":"2:00","uploadDate":"04-03-2023","publication":"04-03-2023","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/10/211003_gma_digital_gwen_stefani_birthday_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2021/10/211003_gma_digital_gwen_stefani_birthday_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/shop/story/gwen-stefanis-new-makeup-includes-eyeshadow-inspired-1998-98317116"}},"playlist":[{"id":"132628890","contentType":"story","section":"news"},{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:shop:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"shop","title":"Shop new GXVE by Gwen Stefani makeup at Sephora","pubTime":"11:14","pubDate":"04-03-2023","modTime":"13:14","modDate":"04-03-2023","taxonomyTags":"none","id":98317116,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Shop new GXVE by Gwen Stefani makeup at Sephora","mediaAssetTitle":"GMA GWEN STEFANI BEAUTY","videoId":98317116,"mediaOnPage":"video","legacySlug":"/shop/story/gwen-stefanis-new-makeup-includes-eyeshadow-inspired-1998-98317116"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/98317116","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/98317116","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};