Nick Guillen, co-founder and co-CEO of Truff, said this all began thanks to the company's signature star ingredient, the black winter truffle, which many in the culinary world consider the crown jewel of mushrooms.

\"When we first glimpsed the spectacular Mushroom Kingdom and the adorable and cheerful character Toad featured in 'The Super Mario Bros. Movie,' we were instantly inspired,\" he said. \"We had clearly found another brand who celebrates mushrooms as much as we do.\"

\"PHOTO:
TRUFF
PHOTO: A new limited-edition TRUFF and "The Super Mario Bros. Movie" collaboration kit.
>

The exclusive collectible box will go on sale the same day the film opens in theaters -- April 5 -- at 10 a.m. PST, 1 p.m. EST, and will be available to purchase online for $69.99.

Fans can also join the waitlist early to receive a notification as soon as it goes live. As an \"ultra-limited release\" these products will only be available while supplies last.

","canonicalUrl":"https://abcnews.com/GMA/Food/new-super-mario-bros-truff-hot-sauce-collab/story?id=98326424","legacySlug":"/food/story/new-super-mario-bros-truff-hot-sauce-collab-98326424","noIndexNoFollow":false},"publishTime":"22:22","publishDate":"04-03-2023","updatedTime":"22:22","updatedDate":"04-03-2023","socialImage":{"alt":"A new limited-edition TRUFF and \"The Super Mario Bros. Movie\" collaboration kit.","credit":"TRUFF","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/SMB-CollabBox_1680553481182_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"4/3/2023 22:22:33 GMT","video":{"live":false,"id":98326424,"headline":"New Super Mario Bros., Truff hot sauce collab ","mediaAssetTitle":"GMA SUPER MARIO BROS. HOT SAUCE","description":"The truffle hot sauce brand has new packaging for the Super Mario Bros. movie.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["136712647","136644484","136522197"]},"relatedItems":[{"contentType":"video","date":"September 24, 2026","headline":"Tracking the Nor'easter impacting the East Coast ","section":"News","slug":"/video/136712647","id":"136712647","image":{"alt":"VIDEO: Tracking the Nor'easter impacting the East Coast and hurricane heading for Hawaii","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Tracking the Nor'easter impacting the East Coast and hurricane heading for Hawaii","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 22, 2026","headline":"Attorney for man shot in ICE confrontation speaks out","section":"News","slug":"/video/136644484","id":"136644484","image":{"alt":"VIDEO: Attorney for man shot in ICE confrontation speaks out","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Attorney for man shot in ICE confrontation speaks out","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260922_gma_thomas_ice1_710_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 17, 2026","headline":"Travis Kelce victimized by Ponzi scheme, prosecutor says","section":"News","slug":"/video/136522197","id":"136522197","image":{"alt":"VIDEO: Travis Kelce victimized by Ponzi scheme, prosecutor says","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Travis Kelce victimized by Ponzi scheme, prosecutor says","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260917_gma_katersky1_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"New Super Mario Bros., Truff hot sauce collab ","description":"The truffle hot sauce brand has new packaging for the Super Mario Bros. movie.","duration":"NaN:NaN","uploadDate":"04-03-2023","publication":"04-03-2023","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/food/story/new-super-mario-bros-truff-hot-sauce-collab-98326424"}},"playlist":[{"id":"136766868","contentType":"story","section":"news"},{"id":"136694294","contentType":"story","section":"news"},{"id":"136682772","contentType":"story","section":"news"},{"id":"136631130","contentType":"story","section":"news"},{"id":"136644492","contentType":"story","section":"news"},{"id":"136623234","contentType":"story","section":"news"},{"id":"136614308","contentType":"story","section":"news"},{"id":"136605272","contentType":"story","section":"news"},{"id":"136553132","contentType":"story","section":"news"},{"id":"136553226","contentType":"story","section":"news"},{"id":"136557362","contentType":"story","section":"news"},{"id":"136480407","contentType":"story","section":"news"},{"id":"136499152","contentType":"story","section":"news"},{"id":"136340119","contentType":"story","section":"news"},{"id":"136351654","contentType":"story","section":"news"},{"id":"136345786","contentType":"story","section":"news"},{"id":"136309285","contentType":"story","section":"news"},{"id":"136312798","contentType":"story","section":"news"},{"id":"136301180","contentType":"story","section":"news"},{"id":"136298965","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:food:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"food","title":"New Super Mario Bros., Truff hot sauce collab ","pubTime":"18:22","pubDate":"04-03-2023","modTime":"18:22","modDate":"04-03-2023","taxonomyTags":"none","id":98326424,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"New Super Mario Bros., Truff hot sauce collab ","mediaAssetTitle":"GMA SUPER MARIO BROS. HOT SAUCE","videoId":98326424,"mediaOnPage":"video","legacySlug":"/food/story/new-super-mario-bros-truff-hot-sauce-collab-98326424"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/98326424","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/98326424","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};