• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Wellness

Hormone Effect: Why Christmas Makes Us Nutty

ByLARA SALAHI
December 07, 2011, 9:50 PM

Dec. 8, 2011 — -- Arguably, no other time of the year has as profound an impact on our behavior as Christmas.

The simultaneous indulgence of sugar, impulse buys and family feuds -- all of which know no boundaries -- can give "It's beginning to look a lot like Christmas," a whole new meaning.

But there might be some biological reasoning behind our seemingly erratic behaviors around this time of year.

Many experts say our feelings, thoughts and actions during the holiday season are driven by hormonal changes that might be more extreme than at any other time of the year.

"Certainly, it brings out the best and worst of us in every which way," said Dr. Robert Lustig, a neuroendocrinologist and professor of pediatrics at the University of California at San Francisco.

Stress might be one of the biggest holiday "S" words, besides "Santa," of course. While the stress factor is different for each person, the biological basis is the same. The stress hormone cortisol works overtime during the holidays, Lustig said.

Cortisol can increase sugar production in the liver to power the muscles, which can increase blood pressure. But stress energy can also turn into visceral fat, which is stored around the waistline. Previous studies suggest that, in general, many people do not gain more pounds during the holidays compared to other times of the year. But the body's composition and even how we perceive our bodies are likely to change.

Stress can also suppress the immune system and bring on colds and flu. And the mixture of stress, temptation and the near-freezing temperatures can get us reaching for comfort food.

Burning the carbohydrates found in the dense, high-energy holiday food can generate body heat and raise insulin levels, Lustig said.

It's great to warm up, but too much insulin can lead to low levels of sugar and can cause the body to crash. Chronically high levels of insulin can lead to diabetes.

The real reason we may reach for that delicious cookie or wrapped package is to ultimately experience that warm and fuzzy feeling of contentment.

Think "Miracle on 34th Street," "A Christmas Story" and "Home Alone." Serotonin, otherwise known as the true happiness hormone, is considered the true meaning of the Christmas season. We can find those elevated levels of serotonin in the final scenes of these generational movie classics. That true contentment is found when the family comes together, when Santa is discovered as the real deal.

Serotonin levels increase only through such feelings as togetherness, not not through material goods such as gifts and food, Lustig said.

Nearly 80 percent of Americans say they feel positive and happy around the holidays, according to the most recent Holiday Stress survey published by the American Psychological Association. Some indicated that the commercial aspects of the season, such as shopping, help conjure those positive emotions.

But because the holiday hype seems to start earlier each year, the stress can last for much longer. So rather than striving for the serotonin high, many opt for the short-lived gratifications that mask serotonin and up the pleasure hormone dopamine.

"When you don't have happiness and when you have stress you opt for simple pleasures, one of which is eating," Lustig said. "The problem is the more you eat, the more your dopamine levels go down, which can make you want to eat more to keep feeling good."

The concept could also translate to shopping off the stress, otherwise known as retail therapy, Lustig said, although studies have yet to prove it.

"Happiness has nothing to do with money. It has nothing to do with food," Lustig said. "The best is to have a community and to be happy with what you've got."

Up Next in Wellness—

Cancer survivor meets donor who saved her life during Disney World 5K

May 1, 2026

Guitar teacher launches therapy program for Parkinson's patients

April 29, 2026

What to know about viral menopause treatment trend, according to a doctor

April 28, 2026

9-year-old with rare disease spreads joy with viral videos

April 27, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News