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VIDEO: How brands are using ASMR to sell products to millennials
2:38
  • wellness
  • February 5, 2019

How brands are using ASMR to sell products to millennials

After Zoe Kravitz' whispering Super Bowl ad goes viral, "GMA" looks into how big brands are using the ASMR craze to appeal to a younger generation.

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Copyright © 2023 ABC News Internet Ventures. All Rights Reserved.
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