Pamela Anderson reveals her role behind new social platform, 'Jasmin'

Pamela Anderson is best known for her role as lifeguard C.J. Parker on “Baywatch,” but the actress is stepping into a new role as the creative director of a new social platform at Jasmin.com.

Jasmin describes itself as a new type of social network that allows users to communicate directly with different influencers and experts about topics ranging from travel and fashion to dating and relationships.

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“I love the concept, I love the idea of trying to connect people,” Anderson told “Good Morning America.” “I feel like it’s one of those things where users and influencers can talk about anything and it’s direct communication looking into somebody’s eyes -- I kind of take social media to another level.”

On Jasmin, Anderson reveals a different side of herself that no one has seen in the past: activist and advocate, hoping to be able to use the platform to talk about the things she is most passionate about, like love and romance.

“I’m always in love and brokenhearted at the same time,” said Anderson. “My mother tells me so much it’s never going to change.”

In the past, the actress has been an advocate for WikiLeaks founder and whistleblower Julian Assange, with whom she has a close relationship. In 2019, she told “The View” that Assange was “the world’s most innocent man.”

“I haven’t seen him in a long time,” Anderson told “GMA.” “I worry about him because I speak to his mother sometimes and yeah, he is in a dire position and I hope this turns out for him the way it should be.”

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Just like the relationships Anderson has in her life -- including her relationship with Assange -- Anderson hopes that users on Jasmin will be able to create an emotional connection and friendships with others.

Anderson also said she wants people to feel less lonely.

“Sometimes it’s easier to talk to a stranger than even your best friend about things that you’re concerned about,” she said. “I’m really excited because it’s breaking new ground. I think it’s going to be a ride.”