Refresher drinks -- the fruity, colorful, ice cold concoctions -- are the beverage menu item growing in popularity from Starbucks to Sonic, and now, McDonald's is set to debut it's take on the trendy drink.
McDonald's confirmed to ABC News that next month the Golden Arches will roll out a variety of fruit-flavored refreshers nationwide as part of a "new era" of beverages.
"Our fans' love for McDonald’s beverages runs deep... Next month, we’re building on that passion with a new era of beverages, featuring a variety of Refreshers and crafted sodas rolling out nationwide," the company said in a statement. "We’re excited for fans across the country to taste what's next."
"It's [usually] lemonade, it might be carbonated water, and then some customizable level of caffeine," Sara Senatore, senior restaurant analyst at Bank of America, told ABC News. "We know that younger consumers really are attracted to that combination of customization."
The drinks are also "very photogenic" and social media friendly, which has helped them take off in taste tests and other viral videos online.
Since Starbucks first introduced Refreshers in 2012 -- a fruity non-coffee iced beverage option that can be made with or without caffeine -- the category has grown into a $2 billion-a-year business for the coffee giant in the U.S.
Now, riffs on refreshers can be found everywhere from Sonic to Panera to Taco Bell and even Dunkin'.
Celebrity buzz has also helped fuel the trend, with Dunkin' enlisting Megan Thee Stallion in its marketing campaign for their version of the protein-infused refresher drinks.
As the industry attempts to appeal to cost-conscious customers, big chains have hopes that pouring their efforts into the growing beverage battle will help profits flow.
"Beverages have always been more profitable than food," Senatore said. "The market for refreshers and other types of drinks has just grown exponentially."
She noted that while "perhaps it didn't make sense for a traditional fast food restaurant like McDonald's to go into beverages as a category a couple of years ago," the demand is clearly there now.