Fall is just around the corner and people are already pumped for pumpkin spice season to officially get under way!
But is it all just hype or are consumers really ready for the wildly popular fall flavor?
Kate Taylor, a senior reporter for Business Insider, told ABC News she has been on the "pumpkin spice beat" for the last four years and said year after year the demand for PSL products smashes her expectations.
"The demand is definitely still there. Every year the pumpkin spice [craze] is going to be as big as it can be," Taylor said. "So many brands have launched their own products now that it's far beyond just Starbucks."
Google Insights shows a significant spike in search interest for pumpkin spice during the last week of August.
"More and more companies are launching their pumpkin flavored products in mid-August, which feels wild when it's 90 degrees," Taylor said.
She added, "I think every year it's going to feel like pumpkin spice will hit its peak, but somehow continue to drive sales."
Fun fact: there's even an official Facebook group for PSL lovers called the Leaf Rakers Society. Run by Starbucks, it acts as a gathering place for fall fanatics to celebrate and anticipate their favorite season.
Of all the crazy products that have hit shelves over the years, ranging from pumpkin spice coffee to Greek yogurt, Taylor said the one that interests her the most is cereal.
"Cereal is super interesting. It seems so funny but it does make more sense than [some] other things," she said.
Compare that to products like pumpkin spice deodorant.
Yes, it was a thing. No, she's not a fan.
"It doesn't even seem appealing."
Starbucks is officially adding the fan favorite seasonal pumpkin spice latte to the menu on Tuesday for the 15th consecutive year.
A spokeswoman for Starbucks told ABC News: "We love that it has become an iconic symbol of the season."
The coffee brand is also introducing two new products available exclusively in grocery stores: Starbucks Pumpkin Spice Cookie Straws and Starbucks Pumpkin Spice Flavored Ground Coffee K-Cup Pods.
Sales for pumpkin-flavored products reached $488.7 million in the past year, through Aug. 18, 2018, which was up 15.5 percent from the previous year, according to the latest Nielsen data.
Sales reached $5.6 million in the past week alone.
There are 446 food products found in traditional grocery stores that feature pumpkin-spice flavor on their packaging, according to the latest data from Label Insight, with 155 of those products touting a seasonal, limited-edition label.
Thomas' pumpkin spice bagels and English muffins
Two go-to breakfast foods are getting a flavorful fall upgrade. The limited-edition Thomas' pumpkin spice products come in a 6-pack and are on shelves now throughout the fall.
Halo Top pumpkin pie ice cream
The seasonal flavor was a best-seller last year out of all of Halo Top's fall lineup the brand told ABC News.
Silk pumpkin spice almond creamer
This non-dairy creamer combines nutty almond with festive pumpkin to add your favorite fall flavor to any cup of coffee.
GoGo squeeZ pumpkin spice applesauce
The all natural on-the-go pouches are perfect travel-friendly, fall-inspired snacks no spoon required!
Daiya dairy-free pumpkin cheesecake
The limited seasonal flavor is soy, gluten and dairy free and still delivers on the classic pumpkin cheesecake taste and texture.
Kellogg's Frosted Flakes
The cereal brand has previously produced other pumpkin breakfast items like pumpkin spice frosted mini wheats and Special K, but these limited edition frosted flakes are a highly anticipated first!
Starbucks Cookie Straws
These toasted, rolled wafer cookies are filled with a layer of white chocolate and pumpkin spices.
Auntie Anne's Soft Pretzels
The soft pretzel chain is serving up these seasonal bites covered in pumpkin pie spices and sugar for a limited time this fall.
Noosa Yoghurt
Noosa's limited batch flavor for fall is made with real pumpkin puree and topped with white chocolate chips, granola and pumpkin seeds to add a delicious crunch. And for any pumpkin cheesecake fans, this is a somewhat healthy alternative to curb your dessert cravings!
Godiva G-Cubes
These sweet chocolate treats are filled with a rich pumpkin spice ganache filling and come in colorful individually wrapped pieces. The seasonal G Cubes can be purchased online and in stores starting September 10.