Insurance company Nationwide wins the award for featuring the most tragic of all Super Bowl XLIX ads for their commercial featuring a little boy who dies following an unspecified household accident.
The commercial opens with the boy talking about how he'll never be able to get married, learn to ride a bike or travel the world because of his unexpected death.
The text on the screen reads: "The number one cause of childhood deaths is preventable accidents."
Watch This Year's Super Bowl Commercials Here NFL Airs Domestic Violence PSA During Super Bowl XLIXOf course, Twitter erupted in outrage and mockery:
Nationwide's other commercial during the Super Bowl was lighter in subject matter and featured Matt Damon and Mindy Kaling.