Coca-Cola's rollout of its "premium" milk that's double the price of the regular white stuff is part of the soft drink company's product line of which many aren't familiar.
The Atlanta-based company partnered with the fifth largest U.S. dairy cooperative Select Milk Producers to produce Fairlife LLC in 2012. Fairlife says its lactose-free milk has twice as much protein and 30 percent more calcium than regular milk.
The company says its milk is "ultra-filtered" and doesn't add protein or calcium to the milk, which comes in the typical milk types, including skim and chocolate.
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The milk will be available nationwide in stores like Wal-Mart and Target in the next several weeks. In its announcement today, Fairlife describes its milk with words like "premium" and "high-quality," saying its sustainable agriculture is found on farms across the country but its flagship farm is in Fair Oaks, Indiana.
It's one of dozens of drinks owned or licensed by Coca-Cola.
Here are some others you might not know fall under Coca-Cola's immense beverage empire:
1. Odwalla
The juice, smoothie and snack bar maker started in Santa Cruz, California, in 1980 and now has over 40 products.
2. Honest Tea
The bottled organic tea maker was founded in the 1990s by a student at the Yale School of Management and his professor.
The company was purchased by The Coca-Cola Company in March 2011 after an initial 40 percent investment in 2008. The company is run as an independent business unit, according to its website.
3. Simply Orange
Launched in 2001, Simply Orange boasts that its juice isn't made from concentrate.
In 2013, an investigative Bloomberg BusinessWeek story reported that Coca-Cola engineered the juice with data algorithms, based on consumer preferences and flavors, to compete with the leading U.S. orange juice, PepsiCo's Tropicana.
4. Smartwater
"Inspired by the clouds," Smartwater's selling points are electrolytes and spokeswoman Jennifer Aniston.
The product is under Glaceau, a subsidiary of The Coca-Cola Company.
5. Vitaminwater
Like Smartwater, Vitaminwater is under Glaceau, which Coke bought in 2007 for more than $4 billion in cash.
In 2004, Rapper 50 Cent and Vitaminwater had announced a partnership deal in which the star was not only a spokesman but an investor.
6. Powerade
A competitor of PepsiCo's Gatorade, Powerade is Coke's sports drink.
7. Minute Maid
The 60-year old juice company has over 100 flavors today.
The brand started as Florida Foods, then Vacuum Foods Corporation, then Minute Maid Corporation, implying the convenience of preparing the juice. The Coca-Cola Company acquired it in 1960.