July 31, 2026

Chester Cheeks: Meet the viral toy that will have your kids cracking up in no time

Amazon, Adobe
Chester Cheeks: Meet the viral toy that will have your kids cracking up

When it comes to raucous, hilarious, and mildly deranged toys, 2026 has a clear frontrunner: Chester Cheeks, the star of toy company Goliath's latest "Butt Face" line.

Despite his crude humor and lewd noises, this goofy guy is admittedly kind of cute. That is until you squeeze his cheeks together and out comes a noise hitherto considered impolite in most situations.

Chester is also a party animal, and with a press on the head, the toy dances and jiggles along to three unique songs, each punctuated by exactly the type of noises you'd expect.

"Farting has always had this magical ability to make people laugh. It always seems to get the same reaction: instant laughter," Brian Weiss, president of North America and global toys at Goliath, said in a press release. "Chester Cheeks takes that universal joke and turns it into a hilarious, interactive character."

The toy's packaging also helps explain its backstory with a collectible bio that helps bring the character to life for toy lovers of all ages, kicking off the launch of the Butt Face world.

Shop for your own Chester Cheeks at Amazon or Target if you dare, and watch as your kids (and let's face it, adults) crack up playing with this utterly silly toy.

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