Old Dominion teams up with celebrity stylist to offer haircuts to the homeless
If you haven't seen Old Dominion's moving video for "Some People Do," it's worth taking time to check it out.
In lieu of shooting a traditional music video, the five-man band spent a day in L.A. in early February with Jason Schneidman. The celebrity stylist now gives haircuts to the homeless and works to help them turn their lives around.
It's a personal cause for Schneidman, since he himself once lived on the street and fought addiction.
"We met Jason probably four years ago," Old Dominion lead singer Matthew Ramsey told ABC Audio. "He was just the hair and makeup guy on a photo shoot..."
"He was just a great person," he continued. "We just liked him, and so we kept using him ... any time we had a ... shoot he was available for ... and [we] started to learn a little bit more of his story."
One night on the Old Dominion bus, the idea for the video was born.
"I was just ... looking at his Instagram," Ramsey recalled, "and seeing all these stories where he was going out and talking to homeless people and trying to clean 'em up and help 'em get their life on track. And it just clicked. And I thought, 'Man, this would be an amazing video for this song.'"
"It's ... about change and saying 'I'm sorry,' and just trying to be better and different," Ramsey added. "And he really exemplifies that. So, thankfully, I texted him right then and he was up for it."
For Old Dominion, the result was nothing short of life-changing.
"That day was such an amazing day," Ramsey said.
On Thursday Old Dominion released the long-form version of the "Some People Do" video. Fans can go to their social accounts and their YouTube channel to find out more about Schneidman's Men's Groomer Foundation.
